When you search for something in Google, Yahoo!, or Bing, you've seen an effective form of advertising called Search Engine Marketing, also known as paid search or pay-per-click advertising. It can reach anyone who uses the Internet to search for anything.
Learn how search engine marketing can take your business to the next level, and gain an advantage over your competition with Team SI.
You don't pay for people to see your ad. Your ad appears among relevant search results for the keywords in your campaign. If a person sees your ad and is interested, they can click to go to your website to learn more. You're only charged for clicks, not impressions.
While search engine optimization is important and can help your site rank well among organic, or unpaid, search results, it is not instant and cannot bring consistent results. Paid ads allow you to appear for the keywords that you want and are live as soon as you turn on your campaign. You also have full control over your marketing message. It's instant and effective!
We don't sit back and let your campaigns grow stale or outdated on autopilot. We learn your business inside and out so that we can bring strategic ideas and improvements to you regarding your campaign. You're never left high and dry.
Our strategies will stretch your marketing dollars further and increase the number of sales. Because of our attentiveness to your business and campaign, we help you target the most relevant audience that will convert into a sales opportunity. We also work to improve the "quality score" of your ads so that Google places them at lower costs per click.
Constant monitoring and adjustments allow us to tweak keyword lists or advertising messages to stay relevant and current so that potential customers are more likely to take action with your ads. This results in a competitive edge and also helps keep your costs down, leading to a much greater return on investment.
Digital ads have so many interactive tracking features that allow us to tell you exactly what is working and what can be improved. We can see what keywords and ads are resulting in the most clicks, as well as optimal times and budgets. We can see when your campaigns are timing out, which allows us to make adjustments such as increasing the budget or narrowing the scope of the campaign to focus only on areas that are converting to the most sales.
When you work with us, we assign an Account Representative as your main point of contact any time you have questions or want to make changes to your campaigns. As an advocate for your business, your representative always keeps your business objectives in mind and relays that to our specialists who manage the campaigns. You'll never call and reach an automated answering service!
The primary purpose of search engine marketing is to funnel visitors to your website, with the goal of increasing sales. With the right team managing your campaigns, this is much more cost-effective than traditional advertising methods.
