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17 min read
6/17/2022 9:14:11 PM
GA4: Why Your Web Analytics World Is About To Get Rocked And What You Can Do About It
Automate your marketing and grow your business today
17 min read
6/17/2022 9:14:11 PM
When it comes to eCommerce marketing, the customer is king. The days of one-size-fits-all marketing are gone. Now, eCommerce businesses can, through the power of AI, customize their messages to individual consumers based on the data they've collected about them. This innovative new form of marketing is called dynamic advertising (or personalization, depending on who you ask).
Team SI will be with you every step of the way as you venture into dynamic advertising. We specialize in data collection and storage, creating personalized ad content, and ensuring your ads reach those most likely to engage with your product or service. You can trust us to get the best return on your investment through this cutting-edge method.
Chances are high that your eCommerce business has collected tons of first-data about your customers (or potential customers). Dynamic advertising allows you to put that information to work (in a good, safe way).
The first step to implementing personalization is to scour your data for trends and segmentations. Then, you can create personalized ad copy, graphic design and landing pages based upon the observed behavior of your website users. Finally, the delivery of this personalized content results in a dynamic advertising campaign.
Perhaps the best way for eCommerce companies to utilize personalization is through a dynamic website. This approach changes the user's experience based upon their browsing history.
Has the user demonstrated interest in a specific product? That product, alongside similar ones, can be shown on the homepage the next time they visit your site. That's just the beginning of where you can go with a dynamic website! You can customize everything from design features to copy to link strategy based upon the user's preferences.
This personalized user experience greatly increases conversion rates and allows your eCommerce business to skyrocket.
Dynamic video advertising allows you deliver personalized video content to in-depth audience segments. Our Doppio® programmatic advertising platform can deliver these videos to more than 60,000 unique data segments with absolute precision. Our programmatic approach ensures the right audience sees the right message at the right time and with the right frequency.
Dynamic retargeting is a powerful advertising strategy in which potential customers are targeted with ads based on their previous interactions with your website. Doppio®'s programmatic buying platform ensures we make the most of your advertising dollars as we do it.
Through dynamic keyword insertion and other personalized features, Google Ads allows us to customize your message for each individual customer. We'll make sure you're seen by people searching for your product and that your ad copy is optimized to increase conversions.
Meta (Facebook + Instagram) is one of the most powerful advertising platforms for eCommerce businesses. Using the platform's in-depth audience segments, we can deliver personalized ads that speak to the preferences of each potential customer.
We’ve built long-term relationships with most of our clients, but many started off with a specific need. There are many different arrangements to help our clients and we’d love to discuss options with you.
When working with our strategists, some audits can reveal opportunities for team training or strategic planning workshops. We love helping businesses scale their talent through education.
We also have speakers available for conferences that cover a wide range of marketing topics.
