A portfolio of companies built to drive growth.
Four specialized companies. One standard: measurable outcomes.
We operate across performance marketing, public relations, agriculture growth strategy, SaaS dealer websites, and automotive digital demand. Each company is built for a specific problem set, with proven execution.
Strategic Public Relations + Performance Marketing
mhp.si is known for a few things: Strategic Public Relations, TraDigital® Media Expertise, and, most notably, surgical digital marketing performance across verticals such as banking, legal, universities, healthcare, retail, and e-commerce.
From brand credibility to measurable acquisition, mhp.si blends strategy, media, creative, and performance to produce real business outcomes, not vanity metrics.
Agriculture-Focused Strategy, Storytelling & Demand Generation
Root+Beta is built for agriculture brands that need more than “marketing”—they need momentum. We help ag organizations sharpen positioning, modernize digital strategy, and generate demand through multi-channel campaigns that connect brand to revenue.
Root+Beta combines deep ag knowledge with performance discipline—built to convert attention into measurable growth.
Dealer Websites + SaaS Platform Built for Conversion
TracTru powers high-performing dealer websites and digital infrastructure built specifically for equipment dealers and manufacturers. The platform is designed to convert mobile traffic into calls, form leads, and direction clicks—while enabling faster updates, stronger SEO performance, and scalable content management.
For dealers, TracTru is not a “site.” It’s the foundation for digital growth.
Next-Gen Automotive Marketing Built to Sell Cars
LTD Connect is a Google Premier Partner with a team that understands marketing, data, and dealership operations—because performance only matters if it moves metal. We focus on the channels that drive measurable sales outcomes: Paid Search, Social Video, and SEO built for how shoppers actually research today (including AI-driven discovery).
The goal is straightforward: more qualified traffic, more leads, and more cars sold—with clear accountability and reporting tied to real dealership KPIs.
Tim Whitley
Tim Whitley is an executive operator and entrepreneur focused on building companies that compound through strategy, performance marketing, and scalable technology. He has led growth across marketing, SaaS, and data-driven business models, with deep experience in go-to-market execution, productized services, and performance accountability.
His work centers on building specialized teams with clear positioning, measurable outputs, and durable client value, designed to scale and endure through shifting media and technology cycles.
Primary focus areas include:
- Marketing Performance
- Automation
- E-commerce
- AI Dashboards
- Measurement
- SaaS Growth Strategy
- Vertical Specialization (agriculture, banking, dealer SaaS platforms)
- Building Operational Systems that Support Scale
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Dallas–Fort Worth, Texas
1560 E. Southlake Blvd.
Ste. 100
Southlake, Texas
76092
Little Rock, Arkansas
2300 Cottondale Ln.
Ste. 300
Little Rock, Arkansas
72202
Bentonville, Arkansas
109 N. Main St.
Ste. 201
Bentonville, Arkansas
72712
Tucson, Arizona
1661 N. Swan Rd.
Ste. 240
Tucson, Arizona
85712
