Team SI

Ways to Become a Trusted Brand

Written by Team SI on Thursday, July 20, 2017

Being genuine is something that brands can't fake. Consumers are smart, and they expect a lot from the brands they choose to support. Listen to our Team SI experts discuss tactics you can take to ensure your brand is a trusted source of information. Read More »

Why Data-Driven Strategies Lead to Marketing Success

Written by Team SI on Monday, July 17, 2017

Numbers don’t lie. They tell us where we are and where we need to go. More importantly, they tell us who our consumers are and where they want to go. While data can seem overwhelming, neglecting the use of data in your marketing strategies can lead to major disadvantages. A survey conducted by Forbes Insight Reports found that 64 percent of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy. Additionally, they found that 51 percent of respondents measure the impact of data-driven marketing initiatives in terms of profitability.  Read More »

Google Posts Now Live for Small Businesses

Written by Team SI on Thursday, July 13, 2017

Google recently announced that Google Posts are now live for small businesses. Listen to our Team SI experts discuss why your business should take advantage of this FREE product.  Read More »

Display Advertising 101

Written by Team SI on Thursday, July 06, 2017

Display advertising refers to the online advertising that you see as you browse the Internet. They are basically billboards for the Internet, but the difference is that they provide much more control, flexibility, and tracking online. Why is display advertising important? Why is it relevant to your marketing strategy? Listen to our Team SI experts discuss!  Read More »

Introducing the Interns: Josie Hurst and Marley Cole

Written by Team SI on Thursday, June 29, 2017

At Team SI, we are very fortunate to have dedicated interns join our team during the summer. We love the energy & fresh ideas they bring to the table. It’s refreshing to have minds full of innovative ideas and fresh perspectives to teach us a thing or two. Remember the rush of excitement you felt about your first real job? They have it, and it’s definitely contagious. It serves as a good reminder of why we chose our fast-paced environment in the first place! We love having them around the office so much we decided you need to get to know them! Read More »

Introducing the Interns: Caleb Byrd & Erin Wadley

Written by Team SI on Tuesday, June 27, 2017

At Team SI, we are very fortunate to have dedicated interns join our team during the summer. We love the energy & fresh ideas they bring to the table. It’s refreshing to have minds full of innovative ideas and fresh perspectives to teach us a thing or two. Remember the rush of excitement you felt about your first real job? They have it, and it’s definitely contagious. It serves as a good reminder of why we chose our fast-paced environment in the first place! We love having them around the office so much we decided you need to get to know themRead More »

The Importance of Web Accessibility

Written by Team SI on Thursday, June 22, 2017

The World Wide Web is more than just a resource, it is an important aspect of our everyday lives. People move seamlessly between their digital and physical world. You cannot afford to have a website that hinders users from accomplishing their goals. Here at Team SI, we know that managing your digital presence is a complex and difficult task. Surveys show that up to 20 percent of Internet users experience accessibility issues. Think about that: If you have a website with accessibility issues, 1 in 5 users could encounter difficulties. That may not seem like a lot, but in the bigger picture that is a lot of money that is not going in to your business’s pocket. Users expect a seamless experience with your brand no matter what device they’re using. Optimizing your web accessibility will not only increase your number of users on your website, it can help with search engine optimization – possibly increasing rankings when people search for the services or products you offer.

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Google Announces New Tools Brands Need to Embrace to Succeed in the Future

Written by Team SI on Wednesday, May 31, 2017

Team SI recently attended Google’s Annual Marketing Next event on May 23, 2017 to learn more about what is coming to the world of marketing. As experiences with devices become easier, there will soon be no limit to the moments people seek assistance across any device. The technology is available; brands just need to better embrace it. This means brands will have more opportunities than ever before to offer value in the daily lives of consumers. They need to put the consumers at the heart of every marketing strategy that is developed. Google introduced three new realities brands must focus on to increase business. Read More »


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