Team SI

The Midday Roast with Team SI: YouTube Marketing

Written by Team SI on Friday, March 24, 2017

On this Midday Roast with Team SI, we share the best practices and tips to maximize your YouTube channel, whether that means getting engagement, views, shares, subscriptions, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. Read More »

The Midday Roast with Team SI: Reputation Management

Written by Team SI on Friday, March 10, 2017

Just like a person’s reputation can impact his or her success, a company’s online reputation can impact sales before someone even visits your store. It’s important to make online reputation management a priority for your business. Listen to our Team SI discuss and give you tips on how to manage your online reputation. Read More »

The Midday Roast with Team SI: Building Personas

Written by Team SI on Thursday, March 02, 2017

Who are you marketing your product to? How many different strategies should you use to capture your audience? This is where defining your personas comes into play, which will help make targeting your ideal audiences easier.  Read More »

Content Tips for Your Healthcare Marketing Strategy

Written by Team SI on Tuesday, February 28, 2017

Marketing is all about getting your brand out in front of potential clients. Content Marketing is the practice of producing high-quality content like blog posts, images or graphics, social media interactions, and videos regularly. The goals of a healthcare content marketer are to establish credibility.  Read More »

The Midday Roast with Team SI: The Customer Journey to Online Purchase

Written by Team SI on Friday, February 24, 2017

It's important to focus on the key moments that can help persuade consumers to buy your product or service. Google analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions. Listen to our Team SI experts discuss what the most important moments are during the online journey for your potential customers. Read More »

Why Data Should Be Your Marketing's Valentine

Written by Team SI on Friday, February 10, 2017

Ahh, Valentine’s Day. February 14, and really the whole month, is the time of year when we take a minute to recognize the special people in our lives. This Valentine’s Day, and every day, really, we’re cozying up to our special Valentine, data.  Read More »

The Midday Roast with Team SI: TraDigital Marketing

Written by Team SI on Thursday, February 09, 2017

Let’s face it; today’s world is an information overload. When businesses develop marketing strategies, they are still categorizing media as traditional and digital. Traditional and digital marketing are not enemies; they are perfect for each other when a plan is put in place to blend them. Not only will practicing TraDigital create a better user experience for potential customers, overall it will generate an impressive ROI for your business. In order to create a perfect blend using TraDigital, businesses must know the steps to practice to unify the operations. Listen to Lannie Byrd, Lauren Farabough and Amy Turpen provide the knowledge, and outline the steps to be “TraDigitally successful.” Read More »

The Midday Roast with Team SI: The Big Game & Real-Time Marketing

Written by Team SI on Friday, February 03, 2017

When an audience is tuned into a major event such as the Super Bowl, they are engaged with two screens – the television and their smartphone. Whether your marketing strategy goals include building brand awareness, increasing brand engagement, or generating leads, real-time marketing can be a helpful tactic. Listen to our Team SI experts give you advice on how to create unique opportunities to connect with consumers. Read More »

Day in the Life: Lorina Nasuta

Written by Team SI on Friday, January 27, 2017

This month we would like to introduce team member Lorina Nasuta! She is our Office Manager here at Team SI. Essentially, she is the event planner, travel agent, meeting coordinator and coffee extraordinaire. Probably not the latter, but she does wear many different hats. Basically, if we didn't have Lorina, we would be running around with our hair on fire.  Read More »

The Midday Roast with Team SI: Ways Data can Boost Your Marketing Strategy

Written by Team SI on Thursday, January 26, 2017

In order to effectively use data to improve your marketing efforts, you need to ensure you have the right tools in place along with the right human optimization. By using the best data automation available and automatic bidding to keep your campaigns running smoothly around the clock, we want to ensure that every dollar is spent getting the right message to the right people at the right time with the right frequency. Without these, data will just be a bunch of random numbers to you and thus a wasted opportunity. CEO Tim Whitley, COO Lannie Byrd, and Senior Account Executive Whitney Burgess break it down.
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