Team SI

Google is Your Business Card

Written by Team SI on Tuesday, May 09, 2017

Your reputation is on the line when someone "Googles" you. Whether you like it or not, people are going to judge you within five seconds of searching for your company online. Are you aware of everything that comes up about your business when someone “Googles” you? Do a search for your name, your company name, your product or service name. A number of results come up in Google when someone searches for your company. Your website, locations, contact information, social media accounts, articles, press releases, reviews, etc. Read More »

Marketing to Millennial Parents

Written by Team SI on Tuesday, April 18, 2017

Parenting can be overwhelming! Roughly 40 percent of millennials are parents and use their mobile devices for parenting needs! Mobile advertising no doubt comes to mind where millennials are involved. Millennial parents represent a new, tech-savvy and consumer-aware generation, who has a great deal of influence and concern over what products/services they buy for themselves and their children. Listen to our very own millennial parents discuss what they do online as parents and what you can do to target this demanding audience. Read More »

The Midday Roast with Team SI: Instagram Marketing Strategies

Written by Team SI on Thursday, March 30, 2017

Instagram has over 400 million monthly active users that generate 80 million photos per day. Instagram is a fun platform to showcase your culture and people in addition to your products and services. Insta success for brands takes more than publishing attractive images, it takes strategic but flexible planning. Read More »

The Midday Roast with Team SI: YouTube Marketing

Written by Team SI on Friday, March 24, 2017

On this Midday Roast with Team SI, we share the best practices and tips to maximize your YouTube channel, whether that means getting engagement, views, shares, subscriptions, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. Read More »

The Midday Roast with Team SI: Reputation Management

Written by Team SI on Friday, March 10, 2017

Just like a person’s reputation can impact his or her success, a company’s online reputation can impact sales before someone even visits your store. It’s important to make online reputation management a priority for your business. Listen to our Team SI discuss and give you tips on how to manage your online reputation. Read More »

The Midday Roast with Team SI: Building Personas

Written by Team SI on Thursday, March 02, 2017

Who are you marketing your product to? How many different strategies should you use to capture your audience? This is where defining your personas comes into play, which will help make targeting your ideal audiences easier.  Read More »

Content Tips for Your Healthcare Marketing Strategy

Written by Team SI on Tuesday, February 28, 2017

Marketing is all about getting your brand out in front of potential clients. Content Marketing is the practice of producing high-quality content like blog posts, images or graphics, social media interactions, and videos regularly. The goals of a healthcare content marketer are to establish credibility.  Read More »

The Midday Roast with Team SI: The Customer Journey to Online Purchase

Written by Team SI on Friday, February 24, 2017

It's important to focus on the key moments that can help persuade consumers to buy your product or service. Google analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions. Listen to our Team SI experts discuss what the most important moments are during the online journey for your potential customers. Read More »

Why Data Should Be Your Marketing's Valentine

Written by Team SI on Friday, February 10, 2017

Ahh, Valentine’s Day. February 14, and really the whole month, is the time of year when we take a minute to recognize the special people in our lives. This Valentine’s Day, and every day, really, we’re cozying up to our special Valentine, data.  Read More »


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