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The modern customer journey is complex. Before your customers decide to step into your business, they engage with your brand or business through a variety of online channels over several days and, for high-value items, maybe longer. A purchase is a commitment to most customers and they are going to pick a business and brand they trust. There are so many moments a customer has when researching a product or service such as: which is best, is it right for me, can I afford it, where should I buy it and am I getting a deal. Many marketing channels influence the customer at different points on the path to purchase through the website, email, social media, banner ads, search ads, and video, to name a few. Thanks to our mobile devices, we are programmed to get the answer we want within seconds because all we have to do is go to a search engine and we can almost immediately find the answer we are looking for.
Read More »One key to running a successful business in the modern digital age is having a successful website. Your website can improve your brand awareness, drive traffic to your store, or even create sales. Here are five must-haves to make your website as usable and visible as possible: Read More »
If you want your business' content to reach consumers, having a presence on Facebook is a given. Listen to our Team SI experts give you some vital Facebook marketing tips to maximize your online presence! Read More »
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