Team SI

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The Importance of Web Accessibility

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Team SI

Slinging strategy and digital goodness since 2010

We Are // Blogging

The Importance of Web Accessibility

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Introducing Doppio from Team SI
2016 Inner City 100 Honoree

Recent Posts

The Importance of Web Accessibility

The World Wide Web is more than just a resource, it is an important aspect of our everyday lives. People move seamlessly between their digital and physical world. You cannot afford to have a website that hinders users from accomplishing their goals. Here at Team SI, we know that managing your digital presence is a complex and difficult task. Surveys show that up to 20 percent of Internet users experience accessibility issues. Think about that: If you have a website with accessibility issues, 1 in 5 users could encounter difficulties. That may not seem like a lot, but in the bigger picture that is a lot of money that is not going in to your business’s pocket. Users expect a seamless experience with your brand no matter what device they’re using. Optimizing your web accessibility will not only increase your number of users on your website, it can help with search engine optimization – possibly increasing rankings when people search for the services or products you offer.

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Google Announces New Tools Brands Need to Embrace to Succeed in the Future

Team SI recently attended Google’s Annual Marketing Next event on May 23, 2017 to learn more about what is coming to the world of marketing. As experiences with devices become easier, there will soon be no limit to the moments people seek assistance across any device. The technology is available; brands just need to better embrace it. This means brands will have more opportunities than ever before to offer value in the daily lives of consumers. They need to put the consumers at the heart of every marketing strategy that is developed. Google introduced three new realities brands must focus on to increase business. Read More »

Google is Your Business Card

Your reputation is on the line when someone "Googles" you. Whether you like it or not, people are going to judge you within five seconds of searching for your company online. Are you aware of everything that comes up about your business when someone “Googles” you? Do a search for your name, your company name, your product or service name. A number of results come up in Google when someone searches for your company. Your website, locations, contact information, social media accounts, articles, press releases, reviews, etc. Read More »

6 Reasons You Will Love Team SI

1. Always-FREE Consulting

A full-service firm like SI evaluates everything you're doing and lets you know what's working and what needs to go. In addition to the many services provided in-house, all of our clients get unlimited consulting for free.

2. Your Own Account Manager

You'll have your Account Manager's mobile phone number and the flexibility to call anytime you have questions or need something. It’s never a hassle to get what you need.

3. Easy Budget Shifts

You can easily shift budgets between services from month to month. We look at your business's unique issues and work out a strategy for shifting your budget to meet your needs. Need a little extra reputation management one month? No problem.

4. Fighting for YOU!

Unlike vendors who only try to solve problems by throwing more dollars into their single service, we’re able to apply our full-service options to build flexible plans that actually work in the interest of your business.

5. Long-Lasting Partnerships

We don’t lock you into long-term contracts because we’ve learned that we don’t need them. Our clients stick with us because our marketing plans increase sales, improve brand awareness, and build customer loyalty.

6. Consumer-Driven Strategy

As a full-service marketing firm, our strategies center around consumer behavior and research that’s based on your geographic DMA and trends. We’ll help you align your marketing strategies and make calculated moves that result in better ROI for you.

 We are a Google‑Certified Premier Partner.

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