Tim Whitley

Tim Whitley is a founder, CEO, and innovation-focused operator who builds and scales data-driven businesses across marketing, SaaS, development, and performance media. He provides C-level leadership and strategic oversight for a portfolio of operating companies including mhp.si, Root+Beta, TracTru, and LTD Connect, working as an active partner to guide growth strategy. He also leads Whitley Enterprises, an investment portfolio spanning AI, SaaS, technology, real estate, and strategic ventures.

Tim’s work centers on a simple discipline: define the customer journey, instrument it, and improve it. He helps organizations move beyond vanity metrics by using data-driven analytics to understand how people discover, evaluate, and convert. Using these insights, Tim works to align messaging, media, and digital experience to remove friction and drive measurable outcomes. The result is practical transformation: clearer attribution, faster decision-making, stronger conversion performance, and operating models that scale.

One of Tim’s defining strengths is identifying industries ripe for disruption by reading the customer journey like a blueprint. Spotting where buyer behavior has changed faster than the category has adapted. He excels at turning those insights into actionable strategy; building the operating model, product roadmap, and go-to-market execution required to win in markets where legacy players still rely on outdated assumptions.

A core focus of Tim’s leadership is helping large, complex organizations modernize how they serve customers digitally. Shifting from static, brochure-style web experiences to journey-first ecosystems built for speed, personalization, and measurable action. This includes guiding enterprise teams through digital commerce modernization, platform and data architecture decisions, and AI-enabled transformation that improves how customers find products, evaluate options, and complete high-intent actions with less friction.

The companies Tim has helped build and lead have earned broad industry recognition, including Google Premier Partner status, Inc. 5000 growth honors (2015, 2016, 2019, 2020, and 2024), Entrepreneur 360 recognition (2017 and 2019), Forbes Inner City 100 (2016–2019), and “50 Innovative Companies to Watch.” Additional honors include Best Places to Work in Arkansas and Arkansas Business of the Year, reflecting both performance and culture.

In parallel with operating leadership, Tim serves as a consultant to streaming, broadcast, and news operations, advising executive teams on monetization, audience strategy, measurement, and modern operating models in an era of accelerating platform and consumer change.

For more than a decade, Tim has been a frequent speaker across North America on digital transformation, marketing accountability, and technology, translating complex topics into clear frameworks that executive teams can apply.

Tim is also active in philanthropic work supporting mission-driven organizations, including Women & Children First, Camp Aldersgate, and Metro, aligned with his passion for intentional, measurable, and sustained community impact.

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Dallas–Fort Worth, Texas
1560 E. Southlake Blvd.
Ste. 100
Southlake, Texas
76092

Little Rock, Arkansas
2300 Cottondale Ln.
Ste. 300
Little Rock, Arkansas
72202

Bentonville, Arkansas
109 N. Main St.
Ste. 201
Bentonville, Arkansas
72712

Tucson, Arizona
1661 N. Swan Rd.
Ste. 240
Tucson, Arizona
85712