Content marketing, part of our TraDigital™ omnichannel marketing plan, refers to creating blog posts, web articles, infographics,
videos and press releases for the purpose of crafting a stronger impression, increasing sales, and staying top of mind.
Content marketing is typically included in all of our social media management and
search engine optimization services. You simply can't have a great social media presence without creating frequent and engaging
Because content marketing projects can be so diverse, every plan is custom developed based on client needs. Want ongoing posts for
your blog? Need to spread the word about press releases?
If you have an idea in mind you would like to explore, give us a call at 501.553.9321! We'd love to hear from you!
Public relations and search engine optimization have a lot in common online. Quality content published on your site, social media, local news sites, and other relevant locations begins to populate throughout search engines making your site easier to find. It works similar to the way media attention can raise awareness. The difference is that we are pushing out fresh content rather than waiting for others to find it on their own.
As you raise awareness about your business through content, you'll notice a lift in remaining top-of-mind among people who are connected and engaged with your brand, whether it be on your website, through social media profiles, or anywhere else. When services or products within your industry come to mind, the goal is for you to be the first one they remember.
Content has to be well planned. For example, some content will go viral by playing off news or cultural trends, but won't last long. Other times content is evergreen and will continue to be shared for longer periods of time. Both serve a valuable purpose. Content that is valuable and useful will funnel traffic to your site. Either way, it's all planned and it works well.
The main goals of content marketing are to increase your brand awareness among your target audiences and remain top of mind when people need your services.