Content marketing is a way for your equipment dealership to educate current and potential customers about your products and services. Offering tips, help, and education through a blog post or web article will build brand loyalty, since consumers will view your dealership as a trusted source of information and come to you for their equipment needs.
Content must be well-planned to reach its full potential. Just because you’ve written a blog, doesn’t mean consumers will read it. Search Engine Optimization (SEO) is a crucial component of producing high-quality content.
SEO refers to the process of improving traffic by increasing your website’s ranking in search engine results through the strategic placement of keywords and content.
In today’s market, content must be strategized in order to provide information consumers want. That is why it is vital to hire a digital agency that can take care of the strategy for you--so you can focus on what you do best at your equipment dealership.
93% of purchase decisions begin with a web search
98% of search users only look at the first page of a website
You want your content to rank higher in search engines such as Google so you can gain authority over your competition. Consumers respect equipment dealers that have authority, expertise, and credentials. If people think you’re a reliable source of information online, so will Google.
Consumers visit 7.2 websites prior to buying new and used equipment. You want your dealership to show up as soon as a potential customer searches for your products and services online.
Team SI will build and execute a content and SEO strategy that will deliver your equipment dealership(s) more organic traffic.