Team SI

Content Development & Search Engine Optimization for your Dealership

Why Search Engine Optimization?

If you’ve heard about Search Engine Optimization (SEO) but you’re not quite sure what it is or how it can help your business, you’re not alone. We know it might sound like just another buzzword, and we know it can be daunting to try to grasp the complexities of it all. That’s what we’re here for!

SEO is an important digital marketing tool to have in your belt for a number of reasons, but we’ll start with the basics: It makes your website more visible. That means more awareness, more traffic, and more opportunities to build your customer community.

When you utilize SEO services to make your website more visible on search engines like Google, you’re not just increasing the quantity of your website traffic, but the quality as well. So, you might be wondering: “What’s the difference between SEO and SEM?” Simply put, SEO helps drive free traffic to your website to fill in the gaps of paid search ads. When SEM ads expire, their effect expires with them- but SEO continues to grow and build the authority of your brand over time. Where SEM is a quick fix, SEO is a slow burn. To get the most out of search engines, it’s crucial to use both tools in tandem. SEO is a long-term strategy, but it’s also a long-term benefit, and those who do it right succeed for a very long time.

Content Marketing & SEO

Here at SI EQ, we take a content-focused approach to SEO. Rather than leaving it to robots to implement changes on your site based on a single algorithm, we have real people writing relevant, organic content for you. That’s because SEO is just as much about people as it is about numbers and metadata. As your SEO team, we want to have conversations with you about your priorities, your goals, and what you’re hearing from the people that walk through your doors. Beyond that, we do our homework to make sure we have a good understanding of what people in your area are looking for, the terms they’re using when they search, and the kind of content that will keep them coming back.

Manufacturer & SEO

As an equipment dealer, you can rest assured that our SEO efforts are aligned with the required techniques for the Co-Op guidelines your manufacturer provides to receive you Co-Op reimbursement. Our strategy, including content and other elements therein, are eligible under your Co-Op program. These requirements are driven by industry standards, which will continue to rapidly evolve over time as Google’s algorithm changes. We stay on top of these changes for you so your business can stay one step ahead.

Depending on your needs, there are a number of different approaches we can take and topics we can cover within the Co-Op guidelines:

Turf/Small Ag (new)
Lawn & Garden, Gators, CUTS

Large Ag (new)
Utility Tractors, Planting & Seeding, Harvesting, Hay & Forage

CCE (new)
Compact Excavators, Track Loaders, Skid Steers

Parts & Service
Aftermarket, Precision Agriculture

Let’s take a look at one specific category: Precision Ag.

We understand that people don’t search the same way for everything. While someone might search “zero-turn mower for sale” or “John Deere 1025R near Houston”, they’re probably not searching “Precision Ag for sale” or “John Deere Operations Center near Houston”. More often than not, people search the way they talk. No matter what the topic is, we have to understand the questions people are asking and the type of content they want to consume. When it comes to Precision Ag, we’ve found that most people are looking for a better understanding of what the technology can do for their operation. They want step-by-step guides, easy-to-understand videos, and real-life applications. They’re usually not looking for specific products to purchase under the Precision Ag umbrella. They’re looking for a better understanding. We want our content to meet them where they are! By providing this type of content for them, we go beyond just getting them to click through to your website. We’re creating awareness, building trust, and providing resources that can turn potential customers into raving fans.

Non Co-Op SEO

Just because you’re a particular brand doesn’t mean you don’t have goals that fall outside of the Co-Op Program. We can help with that too! Some of the topics we can tackle outside of Co-Op include:

  • Used Equipment
  • Shortlines
  • Other brands

Not every customer or potential customer is searching specifically for your brand. We want to make sure you are pulling in the people that don’t know exactly what they need, the budget-conscious shoppers, and the people that might not realize the brand they’re looking for is available at a dealership near them. Maybe there are a lot of landscapers in your community who need chainsaws and leaf blowers, homeowners looking for generators, or farmers who need specialty equipment that Deere doesn’t offer. We can help you make sure those customers are getting what they need too.

SEO Management Package

So you know we create content, but what else do we offer? Our basic SEO package includes in-depth keyword research and discovery, up to 250 keywords tracked, a quarterly content calendar with four recommended search query categories per month, four SEO landing pages per month, on-site optimization of the pages we create, content distribution along with channel mapping, keyword to content goal mapping, competitor tracking, and quarterly reporting. Nothing is one-size-fits-all, so everything is customized to fit your goals.

Implementing strong SEO strategies, we’ve found success in working with dealer groups all over the country. We have seen search engine traffic increase dramatically year-over-year, even in areas where clients had little or no visibility when they started with us. The behavioral differences we’ve seen in organic traffic are perhaps the most telling. Not only are more people clicking, but they’re staying on the pages longer and they’re much more likely to click through to other pages on the website. That means lower bounce rates, higher session durations, more pages per session, and more conversions.

Interested in learning more? We’d love to chat with you about what our SEO team can do for you and your business!

Please email [email protected] or call Tim Whitley, CEO & Founder of SI EQ, at 501-222-3807 for more information.

Another option is for you to fill out this form to receive more information on our full suite of services while we set up your Demo time.

Get more information from Team SI

Solutions for the Agricultural Dealer & Manufacturer

  • Explore what we have to offer:
    • Nurture by Team SI
      • Nurture brings all online leads into a single, easy-to-use platform where your sales team can easily organize and keep track of leads each day. At the same time, it automates email communication, follow-ups, and customer touchpoints. Complete the gap of understanding which leads are nurtured into sales and determine your marketing to sales ROI.

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    • New Equipment Sales
      • Targeting farmers and small ag consumers is one of the most effective things Team SI does. But, we decided to get better in 2020 with even more precision. When you click in this section, you will see all of the segments that have the ability to be on all of their connected devices. It will be much easier going forward with targeting the RIGHT person with the RIGHT frequency at the RIGHT time.

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    • Used Equipment Sales
      • With used equipment comes the ability to “break out” from traditional marketing tactics. We can successfully reduce your aged inventory numbers with services like Facebook Marketplace and Dynamic Search Ads.

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    • Construction Equipment Sales
      • To those having trouble believing there's a customer journey with Compact Construction Equipment, there were 2,728,753 searches in Google for Compact Construction Equipment in one quarter of 2020 ALONE. Team SI generated 3,450 calls for dealers by being present within their customer journey as they shop online.

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    • Recruitment: Technicians & Sales Staff
      • In FY20, Team SI provided more than 1,000 applications to our dealers for technicians. However, with co-op eligibility opened up for other positions, Team SI has begun experimenting with promoting a broad range of positions, including management, sales, delivery drivers, and parts specialist recruitment campaigns.

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    • About Team SIEQ
      • When one of our customers is with us for years, that relationship expands into inventing the future. Come invent the future with us. And see how we have done it with other dealerships by learning more about us.

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    • Retention Ramp: Aftermarket Solutions
      • Since 2016, Team SI has been preaching the importance of regaining your profit margin inside of the Aftermarket environment. COVID-19 created an overall awareness of how your consumers are searching for parts/service online. It is time to accelerate your growth to match the demand that will not go away after COVID-19.

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    • Element: Dealer Website Platform
      • Engineered for the forward-looking dealer and ever-growing mobile consumer, the Element Web Platform delivers every day with up-to-the-minute analytics and first-class service. Designed with conversion-first behavioral data, this clean, innovative interface drives customers to take action. Constantly monitored and improved daily, Element keeps dealers ahead of the game and above the competition.

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    • Organic Search Results
      • Team SI has been performing SEO tactics before they were cool in the Agricultural Industry. We first started in the most competitive environments ever: automotive and healthcare. Everyone wants to rank higher in organic search. Our SEO tactics combined with our SEM strategy allow you to take over the first page of search engines.

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    • Mergers and Acquisitions
      • We know how stressful it is to go through a major reorganization and merger. There are so many items on the to-do list that some of the most basic items that are overlooked end up becoming the most important to the customer. We've successfully marketed 8 different mergers and acquisitions just in the past couple years and we're ready to help with yours.

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    • Advanced Market Share Analysis
      • With Team SI’s advanced market share analysis service, receive visualized market share reports each month along with strategy consultations and marketing correlation analysis. Learn how your marketing can tie-in and influence your market share efforts.

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    • Social Media Management
      • Social Media engagement and social reputation management for your customer base is very important to a TraDigital strategy. Be actively engaged with your audience and deliver the content they want to see with our social media team's expertise.

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    • Co-Op & Billing Process
      • Pre-approvals and claims are a complicated, time-consuming process that is vital to getting you reimbursed quickly and for the correct amount. We have an entire team dedicated to this process at no cost to you.

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