Team SI

Used Equipment Sales

Used equipment makes up a large portion of revenue for the dealer groups SI EQ works with. For this reason, it’s a category of equipment SI EQ has focused a large amount of time building up capabilities.

While a majority of our used equipment marketing focuses on used large agricultural equipment like combines, planters and large tractors, we are also able to apply these tactics to used small agricultural equipment as well.

With used equipment comes the ability to “break out” from traditional marketing tactics, as it is not co-op eligible by most manufacturers. This gives us the ability to implement exciting and innovative tactics utilizing aspects of dynamic marketing. For this reason, we offer services such as Facebook Marketplace, Dynamic Paid Search Ads, Facebook Retargeting and more.

Facebook Marketplace & Chatbot (Chatbot Co-op Eligible)

Facebook Marketplace has become an online shopping hub for local items and agricultural equipment. Team SI is one of the first agencies in the US to be able to offer Facebook Marketplace for Business for Ag.

Issue: Salespeople having the time and resources to post each piece of equipment individually from each location page, and respond to and organize new leads.

Solution: Software that allows MachineFinderPro to pull in through Facebook Marketplace and sends email alerts containing the potential customer’s message and information. Our Chatbot service automatically responds to and converses with customers, so you don’t have to.

Results: By automating this process, Team SI has seen a decrease in unqualified leads, a decrease in time and effort needed from the sales team, and an increase in conversion and sales rate.

Facebook Messenger Ads

With Facebook Messenger Ads, Team SI is able to combine the power of automation, Facebook, and our advanced targeting capabilities. Our Messenger ad program allows your dealership to automatically converse in Messenger with potential prospects and gather valuable contact and lead information.

Issue: Facebook Lead Ads are increasingly saturated and are now the go-to Facebook advertising solution, and qualified candidates are harder to come by.

Solution: Utilizing the same technology as our Facebook Marketplace Chatbot, Team SI is able to lead visitors to your ads into a Messenger conversation with your brand. Qualify candidates, generate leads, promote incentives, and more within the conversation, and receive an automated email once a lead completes the conversation.

Results: With Messenger ads, Team SI has seen sales rates as high as 30% from the qualified leads these ads nurture. Due to leading users through a conversation instead of a lead form, these results are also substantially cheaper than traditional Facebook Lead ads.

Features:

  • Enters users into Facebook Messenger conversation as opposed to driving them to site or on-platform lead form
  • Ability to create complex, customizable auto-conversations to lead users through desired conversations/prompts
  • Drives higher-quality leads
  • Significantly lower CPA

 

Please email [email protected] or call Tim Whitley, CEO & Founder of SI EQ, at 501-222-3807 for more information.

Another option is for you to fill out this form to receive more information on our full suite of services while we set up your Demo time

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Solutions for the Agricultural Dealer & Manufacturer

  • Explore what we have to offer:
    • Nurture by Team SI
      • Nurture brings all online leads into a single, easy-to-use platform where your sales team can easily organize and keep track of leads each day. At the same time, it automates email communication, follow-ups, and customer touchpoints. Complete the gap of understanding which leads are nurtured into sales and determine your marketing to sales ROI.

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    • New Equipment Sales
      • Targeting farmers and small ag consumers is one of the most effective things Team SI does. But, we decided to get better in 2020 with even more precision. When you click in this section, you will see all of the segments that have the ability to be on all of their connected devices. It will be much easier going forward with targeting the RIGHT person with the RIGHT frequency at the RIGHT time.

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    • Used Equipment Sales
      • With used equipment comes the ability to “break out” from traditional marketing tactics. We can successfully reduce your aged inventory numbers with services like Facebook Marketplace and Dynamic Search Ads.

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    • Construction Equipment Sales
      • To those having trouble believing there's a customer journey with Compact Construction Equipment, there were 2,728,753 searches in Google for Compact Construction Equipment in one quarter of 2020 ALONE. Team SI generated 3,450 calls for dealers by being present within their customer journey as they shop online.

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    • Recruitment: Technicians & Sales Staff
      • In FY20, Team SI provided more than 1,000 applications to our dealers for technicians. However, with co-op eligibility opened up for other positions, Team SI has begun experimenting with promoting a broad range of positions, including management, sales, delivery drivers, and parts specialist recruitment campaigns.

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    • Retention Ramp: Aftermarket Solutions
      • Since 2016, Team SI has been preaching the importance of regaining your profit margin inside of the Aftermarket environment. COVID-19 created an overall awareness of how your consumers are searching for parts/service online. It is time to accelerate your growth to match the demand that will not go away after COVID-19.

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    • Element: Dealer Website Platform
      • Engineered for the forward-looking dealer and ever-growing mobile consumer, the Element Web Platform delivers every day with up-to-the-minute analytics and first-class service. Designed with conversion-first behavioral data, this clean, innovative interface drives customers to take action. Constantly monitored and improved daily, Element keeps dealers ahead of the game and above the competition.

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    • Organic Search Results
      • Team SI has been performing SEO tactics before they were cool in the Agricultural Industry. We first started in the most competitive environments ever: automotive and healthcare. Everyone wants to rank higher in organic search. Our SEO tactics combined with our SEM strategy allow you to take over the first page of search engines.

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    • Mergers and Acquisitions
      • We know how stressful it is to go through a major reorganization and merger. There are so many items on the to-do list that some of the most basic items that are overlooked end up becoming the most important to the customer. We've successfully marketed 8 different mergers and acquisitions just in the past couple years and we're ready to help with yours.

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    • Advanced Market Share Analysis
      • With Team SI’s advanced market share analysis service, receive visualized market share reports each month along with strategy consultations and marketing correlation analysis. Learn how your marketing can tie-in and influence your market share efforts.

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    • Social Media Management
      • Social Media engagement and social reputation management for your customer base is very important to a TraDigital strategy. Be actively engaged with your audience and deliver the content they want to see with our social media team's expertise.

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    • Co-Op & Billing Process
      • Pre-approvals and claims are a complicated, time-consuming process that is vital to getting you reimbursed quickly and for the correct amount. We have an entire team dedicated to this process at no cost to you.

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Team SI Marks Fourth Year on Inc. 5000 List