Team SI

Construction Equipment Sales

Despite what you may think, there IS an online customer journey with CCE and C&F buyers. Bobcat, Kubota, Hitachi, etc. all have LIVE campaigns in the field to target these decision makers. 

2,728,753 searches in Google for Compact Construction Equipment

1,328,201 searches in Google for Construction & Forestry

The top 10 keywords with more than 400 variations in FY19 were:

  • Skid Steer
  • Backhoe
  • Bobcat
  • Mini Excavators
  • Wheel Loader
  • Drilling Machine
  • Construction Equipment
  • Compact Loader
  • CAT
  • Drilling Attachments

Team SI generated 3,450 calls for dealers by being present within their customer journey as they shop online.

Bobcat and CAT are spending time and money in this space. They are not only doing search. They are directly inside the customer journey with display, social media and video ads online. They are utilizing first-party data and third-party data.

First-party data comes from you, the dealer. It is a list of clients with physical addresses that are or have been customers. We use this targeted list (just like with direct mail) to retain customers as they are shopping online for their next piece of construction equipment.

Third-party data is where SI EQ has purchased the following data layers that will meet the end consumer during their customer journey of locating the piece of equipment they are IN-MARKET for. Click the 'Download Our Booklet' link to fill out a form for more information.

We would not have the above information if there was NOT a customer journey online.

It makes sense, right? If you are about to spend six figures on a house, vehicle, boat, etc., do you not research it online?

The competitors that are in front of this niche audience is slim to none. CAT and Bobcat are the only ones that we have identified as big competitors going after CCE and C&F with paid media. This means you would be advertising in an uncluttered environment.

Please email [email protected] or call Tim Whitley, CEO & Founder of SI EQ, at 501-222-3807 for more information.

Another option is for you to fill out this form to receive more information on our full suite of services while we set up your Demo time.

Download Our Booklet & Get More Info!

Solutions for the Agricultural Dealer & Manufacturer

  • Explore what we have to offer:
    • Nurture by Team SI
      • Nurture brings all online leads into a single, easy-to-use platform where your sales team can easily organize and keep track of leads each day. At the same time, it automates email communication, follow-ups, and customer touchpoints. Complete the gap of understanding which leads are nurtured into sales and determine your marketing to sales ROI.

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    • New Equipment Sales
      • Targeting farmers and small ag consumers is one of the most effective things Team SI does. But, we decided to get better in 2020 with even more precision. When you click in this section, you will see all of the segments that have the ability to be on all of their connected devices. It will be much easier going forward with targeting the RIGHT person with the RIGHT frequency at the RIGHT time.

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    • Used Equipment Sales
      • With used equipment comes the ability to “break out” from traditional marketing tactics. We can successfully reduce your aged inventory numbers with services like Facebook Marketplace and Dynamic Search Ads.

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    • Construction Equipment Sales
      • To those having trouble believing there's a customer journey with Compact Construction Equipment, there were 2,728,753 searches in Google for Compact Construction Equipment in one quarter of 2020 ALONE. Team SI generated 3,450 calls for dealers by being present within their customer journey as they shop online.

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    • Recruitment: Technicians & Sales Staff
      • In FY20, Team SI provided more than 1,000 applications to our dealers for technicians. However, with co-op eligibility opened up for other positions, Team SI has begun experimenting with promoting a broad range of positions, including management, sales, delivery drivers, and parts specialist recruitment campaigns.

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    • About Team SIEQ
      • When one of our customers is with us for years, that relationship expands into inventing the future. Come invent the future with us. And see how we have done it with other dealerships by learning more about us.

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    • Retention Ramp: Aftermarket Solutions
      • Since 2016, Team SI has been preaching the importance of regaining your profit margin inside of the Aftermarket environment. COVID-19 created an overall awareness of how your consumers are searching for parts/service online. It is time to accelerate your growth to match the demand that will not go away after COVID-19.

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    • Element: Dealer Website Platform
      • Engineered for the forward-looking dealer and ever-growing mobile consumer, the Element Web Platform delivers every day with up-to-the-minute analytics and first-class service. Designed with conversion-first behavioral data, this clean, innovative interface drives customers to take action. Constantly monitored and improved daily, Element keeps dealers ahead of the game and above the competition.

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    • Organic Search Results
      • Team SI has been performing SEO tactics before they were cool in the Agricultural Industry. We first started in the most competitive environments ever: automotive and healthcare. Everyone wants to rank higher in organic search. Our SEO tactics combined with our SEM strategy allow you to take over the first page of search engines.

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    • Mergers and Acquisitions
      • We know how stressful it is to go through a major reorganization and merger. There are so many items on the to-do list that some of the most basic items that are overlooked end up becoming the most important to the customer. We've successfully marketed 8 different mergers and acquisitions just in the past couple years and we're ready to help with yours.

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    • Advanced Market Share Analysis
      • With Team SI’s advanced market share analysis service, receive visualized market share reports each month along with strategy consultations and marketing correlation analysis. Learn how your marketing can tie-in and influence your market share efforts.

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    • Social Media Management
      • Social Media engagement and social reputation management for your customer base is very important to a TraDigital strategy. Be actively engaged with your audience and deliver the content they want to see with our social media team's expertise.

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    • Co-Op & Billing Process
      • Pre-approvals and claims are a complicated, time-consuming process that is vital to getting you reimbursed quickly and for the correct amount. We have an entire team dedicated to this process at no cost to you.

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We've been named one of the Adweek 100: Fastest Growing Agencies!