You help kids save for college. We help them save with you.
As you guide families on a path to saving, let us guide you with a data-driven, measurable marketing strategy. Our industry experts have more than 10 years of experience crafting the narrative and increasing awareness of 529 programs — letting families and communities know the true value of a tax-free savings plan.
It’s never too early for families to start saving for college, and it’s not too early for you to upgrade your 529’s marketing strategy. Check out our case study below and reach out today!
Strategy & Execution
In 2016, Arkansas 529 approached Mangan Holcomb Partners/Team SI (MHP/SI) about raising awareness with prospective account holders, parents of children ages newborn to eight and grandparents 50+.
To achieve this goal, MHP/SI created an integrated marketing strategy utilizing traditional media, social media, digital media and public relations efforts to engage with audiences in authentic ways.
social awareness increase
avg. new site visitors
avg. MoM traffic increase
new monthly account holders
As a Senior Strategist, Willis is responsible for providing strategic planning and counsel to ensure that clients in the government, financial and other sectors benefit from advancements in strategic data-driven marketing to meet their growth objectives.
Before joining MHP/Team SI, Emma was with the Arkansas State Treasurer since 2009 starting in IT and eventually moving on to work with the Arkansas 529 GIFT College Investing Plan. For over 10 years, she has dedicated her skills to the expansion of the state's 529 college savings plans. Her approach to this comes with an eye for marketing and knowledge as a Business Administration student.
Originally from Little Rock, Arkansas, Emma holds a Bachelor of Business Administration degree from Philander Smith College. Her mission is to help grow our state's economic infrastructure by empowering families with the financial tools and knowledge they need to empower their families and surrounding communities.
With the rising cost of tuition, it’s important that your 529’s messages reach those families in need. But, traditional marketing is just one piece of the puzzle. To reach your audiences today, your 529’s message must exist online and stand out in the clutter of the digital space with engaging content.
Our marketing experts know the different technologies and strategies to deploy to not only reach your audiences but to guide them through the marketing funnel to the point of action. We are experts in crafting integrated marketing strategies that utilize traditional media, social media, digital media and public relations efforts to engage with audiences in authentic ways and give a unique voice to your brand.
In all our marketing efforts, we analyze and form our strategies based on data. We use this data to determine which type of content your audiences are most interested in, identify search engine optimization shortfalls in your content and figure out whether users are getting to your website organically or through your marketing campaigns.