Take control of the challenges your equipment dealership is up against in 2018. Having a website just to “have a website” is no longer key. The key is to treat it as you treat your physical location(s).
Last time we covered challenge one: Google. Most dealers are unaware that Google is setting you up to win not to lose. This week we are staying on track and talking about iFrames.
Challenge number two: iFrames: Most dealers are using OLD technology to push out inventory to their websites and it is causing major issues.
The first issue is that Google does not accept iFrames with websites. If you are wondering what an iFrame is, it is an HTML document embedded inside another HTML document on a website. The iFrame HTML element is often used to insert content from another source, such as an advertisement, into a Web page. This old method dates back in the early 2000’s and Google states that only a fraction of websites are still using them. The sad part is that almost all dealers with TractorHouse are using them and thus owning dealers inventory online.
Solution: The solution is easy. Directly tie your inventory into your website using an API out of your point-of-sale system into your website. You must get away from using the “Free” TractorHouse website to do this. Google degrades you every day for this method.
If you want some more information about this challenge, Team SI is here to help. Contact us at 501.553.9321 and ask for Tim Whitley. You can also fill out a contact form. We would love to hear from you!