Team SI developed a plan to infuse the dogs from the TV spots into all digital elements, including the website. We know that people who are searching for a new vehicle look at an average of 18.2 sources of information before buying. We understood the importance of increasing the frequency of our message.
We worked closely with the traditional agency to add TV spots to the website, developed a social media contest designed to target dog lovers in the local market, and increased brand awareness through daily social media content and weekly blogs and videos.