Why You Need a Data-Driven Marketing Firm - The Foundation for Growth

Written by Team SI on Thursday, August 23, 2018

Marketing can be difficult and complex. Many companies think they can take it in-house without a helping hand. Let’s face it, digital marketing is too complex for one person to be an expert at everything. Partnerships play a critical role in our industry, as well as many others when it comes to measurement and calculating your ROI. This is why, at Team SI, we have over one hundred trusted partners when it comes to data and your data security.


The great thing about picking a data-driven marketing firm like Team SI is we are Google Premier Partners. Team SI has 104 Google Certifications which ensures that we are deep in the funnel when it comes to understanding how customers are shopping for their needs.

One of the most time-consuming aspects of hiring a new employee is the process of bringing them into your business and having to educate them about their role. Most businesses will spend months on the training process alone, and think about the spending that goes along with it. With a data-driven marketing firm, especially in the digital world, products are constantly changing.

What in-house marketer has time to read up on all the latest social media trends, technology, content marketing, SEO, breach of customer data information, security, attribution, Google Ads, etc? Usually, they are so buried in day-to-day tasks, there is no room to grow. We take education very seriously! At Team SI, we set aside time every week to review and learn new products and guidelines that will be rolled out by Facebook, Google, Twitter, Pandora, Spotify, OTT, SEO, etc. Because we are a Google Premier Partner, are the first to get access to new information and tools first that your business can take advantage of. There is no onboarding, training or managing to deal with on your end because that is handled internally by our team. This frees you up to do what you know how to do best… your business.

Sometimes you can be too close to your business and not see your marketing strategies from your audience’s perspective. There are so many different personas it is hard to nurture each one. Even though you may know your business inside and out by living and breathing it each day, your perspective may still be one-sided.

For example, when you are purchasing a new vehicle, think about your online journey. If you’re like 93 percent of people in the United States, you will start your search in Google and it will most likely be on your mobile phone. We as consumers are obsessed with research, no matter how big or small. We are hungry for advice and we turn to Google to find an answer.

Many marketing channels influence you at different points on the path to purchase - website, email, social media, banner ads, search ads and video, to name a few. Before you decide to step into a car dealership, you engage with a brand or business through a variety of online channels over several days, maybe longer. You most likely will know exactly what vehicle you want when you visit the dealership. YOUR customers are the same way. Having a group on the “outside” supporting your needs helps to give you the customer’s perspective, not just your business’s.

We have invested over a million dollars on our data and tools alone. For most companies taking their marketing in-house, these kinds of investments simply cannot be made. We developed a system called Doppio by Team SI®. Doppio is Team SI’s own proprietary system that pairs the most sophisticated aggregated and automated data analytics platform available with insights and instincts of our certified professional staff to optimize campaign effectiveness. With Team SI, you will get access to data that others CANNOT. Data is literally what keeps our lights on. Since we manage such large amounts of advertising dollars, advertising vendors work hard to help us deliver the best results possible for our clients.

Have you ever tried to contact Google or Facebook for support? Let us guess, it isn’t easy. Thanks to our Google Premier Partner Status, we can quickly get a real person on the phone to address policy concerns and support because we have our own reps. Our partners want our clients to succeed. When you work with a Google Premier Partner, you can guarantee your campaigns will get the “special treatment” they deserve.

There are so many reasons why businesses either choose a marketing firm, or simply decide to keep things in-house. Both are ways to grow your business. However, choosing a marketing firm like Team SI comes with a lot of perks and saves you money in the long run. Your in-house marketing team will be much more effective with a professional partner like Team SI managing the advertising and marketing. Marketing strategies will become easier to execute saving you time and most importantly money because you will see a greater return on investment.


 

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