Titan Machinery Named Finalist in International Website Competition

Written by Team SI on Friday, April 17, 2020

Titan Machinery, one of the largest global dealers of agricultural and construction equipment, is a finalist for the Progress 2020 Website of the Year contest in the “Transportation and Logistics” category. This international competition honors websites that provide the best user experience and innovation inside the Sitefinity Content Management System (CMS). Winners of the Website of the Year contest will be selected based on public votes. Voting goes through May 1 on Progress’ website and only one vote per user per category will count.

Titan Machinery, in partnership with its award-winning digital agency Team SI, wanted to increase its site speed and unique page views and decrease the bounce rate on its website, and have an all-in-one, easy-to-use CMS.

“With input from our business and Team SI's help, we set out to provide our customers with the best online experience in the equipment industry,” said Jeff Bowman, Titan Machinery’s chief experience officer. “Today, we've got clearly categorized site search, efficient site navigation and calls to action, precisely faceted equipment search, and search engine credibility that's getting stronger by the minute — all on a platform that our team understands, so we can continuously improve both site and content for our customers."

With its new website, Titan Machinery can show real-time inventory and synced promotions for all of its U.S. locations. The website also allows users robust filtering through its equipment inventory listings and the ability to save, compare and review their favorite inventory.

Over a year after its launch, Titan Machinery has seen more than double the number of users on its website, unique page views and website sessions. It has also seen an increase in session duration and a decrease in its bounce rate.

“We are extremely excited that Titan Machinery has been chosen as a finalist in this contest,” said Alex Hood, Team SI’s chief technology officer. “We have worked very closely with the Titan team to deliver a website that meets their expectations and serves their customers now and in the future. The Sitefinity platform allows us to continuously improve and upgrade the site with new features to keep Titan at the head of their industry and adapt to new marketing initiatives and industry changes.”

When deciding the finalists, Progress factored in a website’s visual design, content, layout,navigation, innovation, complexity and significance.

The winners receive industry recognition and awareness through Progress, additional website traffic, an opportunity for a joint success story with Progress, a physical award, a special digital badge and more. This is the third year a Team SI client has been chosen as a finalist for the competition.

About Titan Machinery

Titan Machinery Inc., founded in 1980 and headquartered in West Fargo, North Dakota, owns and operates a network of full-service agricultural and construction equipment dealer locations in North America and Europe. The network consists of US locations in North Dakota, South Dakota, Iowa, Minnesota, Montana, Nebraska, Wyoming, Wisconsin, Colorado, Arizona, and New Mexico, and European locations in Romania, Bulgaria, Serbia, and Ukraine. The Titan Machinery locations represent one or more of the CNH Industrial Brands, including Case IH, New Holland Agriculture, Case Construction, New Holland Construction, and CNH Capital. Additional information about Titan Machinery Inc. can be found at www.titanmachinery.com.

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