Platforms will debut and refine ads that use the world around us to deliver unique ad experiences. This may take the form of augmented reality, which allows a user to manipulate a product in a space via their smartphone camera, and see how this product looks or works. Great examples of this are seeing how a couch looks in your living room or how a pair of glasses look on your face. Right now, the development costs on experiences like this are quite high but, as the technology becomes more accessible, these costs will come down.
Michael Neumann, Director of Digital Media
This blog is part of our 2020 Marketing Predictions series. To see the full playlist, click here.