Team SI CEO and Founder Tim Whitley is hosting a webinar alongside Google and TapClicks, a California-based marketing technology company, to educate retailers to respond to recent shifts in e-commerce trends by adjusting their marketing. Whitley will join Google’s platform partner lead, Emi Wayner, to explain changes in consumers’ search behavior and interactions with different digital ads during the COVID-19 pandemic.
Due to the pandemic, many retailers have found themselves in a business predicament for which they never planned. However, to survive and thrive, their businesses must adapt to a new normal. Whitley and other leaders will advise webinar participants on best practices for a successful retail marketing strategy, including how to use digital marketing to reach customers in the current climate.
“It seems every month of 2020 is a new year,” Whitley said. “We went from the steady growth of online purchases to an explosion overnight. There is a lot of confusion out there about how to get into the e-commerce space. This is the place to get answers from our good friends at Google and TapClicks.”