By Kristen Nicholson
At MHP/Team SI, we believe in a TraDigital™ omnichannel marketing approach that blends digital and traditional marketing strategies to provide the best outcomes for our clients. A true strategic communications plan encompasses every discipline — paid media (both traditional and digital), owned media and loaned media.
At our company, strategic communications is more than just a buzzword. It’s the next generation of public relations that takes into account how the world is constantly evolving and relying more on online strategies in the overall marketing mix. Our strategic communications approach blends digital and traditional public relations tactics in a way that reaches the desired audience(s) in the right place at the right time and in a meaningful way. Messaging matters, the channels that we use to communicate matter, and how we target audiences and adjust strategies based on stakeholders matter!
Our team of strategic communicators are experts at internal communications, external communications, crisis communications, earned media, social media, organic online content, influencer outreach, thought leadership and grassroots outreach. You need them all in a TraDigital™ marketing plan.
Many businesses might still think of PR as a traditional marketing tactic - but there are several digital aspects of it in today’s marketing landscape. Today’s public relations tactics have to take into account content marketing, search engine optimization and much more. What’s nice about today’s digital landscape is that you don’t just have to rely on the media to spread your business’s story. Anyone can take to the internet to gain awareness for their brand.
Online, you can position yourself as a thought leader, create campaigns that promote organic traffic and create backlinks with reputable sources - making your business a trusted source online. By implementing SEO strategies, you can also make sure your information is top on the list for online searches.
More eyes on your brand.
Our TraDigital™ approach looks at PR through a different lens. Measurement is everything to us. We are a strategy-first agency, which means we are driven by data and intentional with the tactics we implement. When it comes to measurement, our strategic communications experts not only look at impressions and reach, we measure how we have moved the needle to drive audiences through the marketing funnel to take action. We implement key TraDigital™ principals in all PR efforts in order to measure desired outcomes, including backlinks and SEO keywords. As strategic communicators, we are wordsmiths, but we are also data nerds. Vanity metrics are important, but so are domain authority, online sentiment ranking and competitor analysis.
Our strategic communications philosophy combined with our TraDigital™ approach makes MHP/Team SI a unique fit for organizations looking to break through the clutter. Find your perfect mix today! To learn more about how your organization can benefit from strategic communications, email Kristen Vandaveer Nicholson, APR, vice president of public relations at [email protected]