Team SI

Team SI among ICIC and Fortune Magazine’s Inner City 100 winners for the Second Year in a Row

Written by Team SI on Thursday, October 05, 2017

Boston, MA - The Initiative for a Competitive Inner City (ICIC) and Fortune announced yesterday that Team SI has made the 2017 Inner City 100 list. The list, which was revealed at the 19th Annual Awards and Conference in Boston on October 3rd, ranks the fastest-growing inner city businesses in America by revenue growth. Team SI ranked 4th on the list of 100, and reported 2016 revenues of $8.63 million and a five-year growth rate of 921.32% from 2012-2016. Team SI’s feature and the full list is available on Fortune’s websiteRead More »

It's Time to Start Thinking About Your 2017 Holiday Marketing Plan

Written by Team SI on Wednesday, September 20, 2017

Would it make your jaw drop if we told you that in-store traffic dropped a whopping 60 percent from 2010 to 2015? What if we told you 1 in 3 sales, if not more this holiday season, will come from mobile, and of those customers, 80 percent were influenced by online ads they saw before purchasing? You can pick your chin up now. Read More »

Hurricane Harvey Disaster Relief

Written by Team SI on Tuesday, September 19, 2017

Hurricane Harvey continues to bring devastating amounts of flooding to the Gulf Coast, affecting millions of people. Team SI will match the first $5,000 in donations. Your contributions will provide critical relief to those in need. Read More »

Winning “Near Me” Moments - Local SEO Made Easy

Written by Team SI on Thursday, August 31, 2017

It’s 5 o’clock. A day of innovation has left you famished and the leftovers in your fridge aren’t going to be enough. You pull out your phone and ask for the “best restaurants for dinner.” In a matter of seconds, a list pops up and you pick the closest burger joint and go. Read More »

Understanding the Customer Journey to Online Purchase

Written by Tim Whitley on Thursday, August 17, 2017

The modern customer journey is complex. Before your customers decide to step into your business, they engage with your brand or business through a variety of online channels over several days and, for high-value items, maybe longer. A purchase is a commitment to most customers and they are going to pick a business and brand they trust. There are so many moments a customer has when researching a product or service such as: which is best, is it right for me, can I afford it, where should I buy it and am I getting a deal. Many marketing channels influence the customer at different points on the path to purchase through the website, email, social media, banner ads, search ads, and video, to name a few. Thanks to our mobile devices, we are programmed to get the answer we want within seconds because all we have to do is go to a search engine and we can almost immediately find the answer we are looking for.

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Facebook Marketing Tips

Written by Team SI on Friday, August 04, 2017

If you want your business' content to reach consumers, having a presence on Facebook is a given. Listen to our Team SI experts give you some vital Facebook marketing tips to maximize your online presence! Read More »

Ways to Become a Trusted Brand

Written by Team SI on Thursday, July 20, 2017

Being genuine is something that brands can't fake. Consumers are smart, and they expect a lot from the brands they choose to support. Listen to our Team SI experts discuss tactics you can take to ensure your brand is a trusted source of information. Read More »

Why Data-Driven Strategies Lead to Marketing Success

Written by Team SI on Monday, July 17, 2017

Numbers don’t lie. They tell us where we are and where we need to go. More importantly, they tell us who our consumers are and where they want to go. While data can seem overwhelming, neglecting the use of data in your marketing strategies can lead to major disadvantages. A survey conducted by Forbes Insight Reports found that 64 percent of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy. Additionally, they found that 51 percent of respondents measure the impact of data-driven marketing initiatives in terms of profitability.  Read More »

Google Posts Now Live for Small Businesses

Written by Team SI on Thursday, July 13, 2017

Google recently announced that Google Posts are now live for small businesses. Listen to our Team SI experts discuss why your business should take advantage of this FREE product.  Read More »

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