Team SI

2019 Marketing Goals: Ensuring You Show Up During Critical Moments

Written by Grace Vest on Friday, January 04, 2019

Well Hello 2019, it is nice to meet you! Right now is the time to restart and set new goals. Accomplish things we haven't before. In order to accomplish these goals, we are going to mindlessly turn to our devices to do research and make purchase decisions. We search throughout the decision-making journey to get advice on purchases big and small, from a hairbrush to a new car. This means there’s an opportunity for us as marketers to influence across multiple categories. Read More »

Day in the Life: Lisa Schulte

Written by Team SI on Friday, November 30, 2018

Meet team member, Lisa Schulte. She is on our digital media team and places media for our equipment, automotive and healthcare clients! When she isn't at work she loves to travel and go to concerts. If you ever see her around, ask her about her love for Justin Timberlake.  Read More »

Predicting Intent and Anticipating Needs

Written by Grace Townsend on Monday, November 19, 2018

People are signaling their intent every time they turn to their device for assistance. In fact, 84 percent of Americans are shopping for something at any given time in up to six different categories. For example, a 32-year-old farmer could be shopping for a new tractor while also looking for engagement rings for his girlfriend and researching what to get his mom for Christmas. Read More »

Day in the Life: John Morgan (VLOG)

Written by Team SI on Monday, October 29, 2018

This month we would like to introduce team member, John Morgan! He is our Director of Analytics and has been with Team SI for almost five years. If he isn't at his desk, he is probably having a snack. He can't get enough of his canned beans or rotisserie chickens. Read More »

Phone Calls Aren't Vanishing - Consumers Want to Talk

Written by Grace Vest on Monday, September 24, 2018

There aren’t a lot of people I call anymore “just to talk”. Even when I think about how often I talk to my best friends, most of it is done in a group chat or on some form of social media through a meme. Honestly, the only people I talk to on the phone for a long period of time are my parents and grandparents. Heck, I get anxiety when someone close calls me instead of texting me because it makes me think something is wrong. Read More »

Instant Gratification: Win Using Micro-Moments

Written by Grace Vest on Wednesday, September 12, 2018

In today’s world, we expect everything in an instant thanks to our mobile devices. You must be there when your audience needs you most. Users are turning to you for answers so be their helping hand. Read More »

5 Must-Haves for Every Website

Written by Team SI on Tuesday, September 11, 2018

One key to running a successful business in the modern digital age is having a successful website. Your website can improve your brand awareness, drive traffic to your store, or even create sales. Here are five must-haves to make your website as usable and visible as possible:  Read More »


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