Team SI

Beginners Guide: How to Create Facebook Fan Loyalty

Written by Jessica Duff on Thursday, April 16, 2015

Did you know that 96% of people who visit your Facebook page are not likely to return? The number may seem staggering and it’s likely lowered some, but that was the case according to Elyse Trager with Constant Contact back in 2011. At the same time, Trager revealed that 50-70% of fans never see your content in your newsfeedRead More »

Millennial Marketing: Make it a Priority in Your Brand Strategy

Written by Grace Townsend on Wednesday, April 08, 2015

I am a Millennial. In fact, almost everyone here at Team SI is considered a Millennial. We thrive on finding ways to innovate the future through digital marketing. Ask any of us if we could imagine our lives without Facebook, Twitter or Instagram. We might be able to give you some memories of life without them but not many. We get almost all of our marketing messages through the Internet and mobile devices (note what device you are reading this on right now). We Millennials are now the largest population in the U.S. and are completely shaped by technology. Being considered a Millennial, I know that I want my entertainment and questions answered on demand because I have been spoiled by technology due to the instant gratification it gives. 
There are now 77 million Millennials according to Nielsen. We are the largest segment of smartphone owners with 85% of 18-24 year olds owning a smartphone and 86% of 25-34 year olds owning a smartphone. Retail Leader states that Millennials between the ages of 17 and 34 are expected to spend more than $200 BILLION annually starting in 2017. I don’t mean to sound harsh, but if your brand doesn’t have a Millennial marketing strategy, then your brand may not make it in the future.  Read More »

Targeted Marketing: The Balance Between Privacy and Relevancy

Written by on Tuesday, April 07, 2015

We all know the feeling. You reach a crucial, climactic scene in your favorite television show like The Walking Dead, Breaking Bad or Better Call Saul, when suddenly you’re thrust back into reality and a two-minute commercial break. Oftentimes, the products in these commercials are completely irrelevant to your life. Restless leg syndrome? Sorry, but my legs are fine, and I’ve just lost 30 seconds of my life. Activia? I think I’ll pass, I prefer Ben & Jerry’s. Read More »

Mobile-Friendliness and Content Marketing for Equipment and Tractor Dealers is Key

Written by on Thursday, April 02, 2015

Starting April 21, Google will expand mobile rankings signals based on “mobile-friendliness.” For the past couple of years, mobile usability has been part of Google’s algorithm, but until now it has been vague with no clear method. That is about to change according to Google, yet we don’t know how exactly. Since they rarely change their algorithms this much, it is a big deal. What does this mean? Bluntly, it means if you have managed to scrape by with a non-responsive site, you are about to be in a world of mobile SEO hurt. If you have no idea what I just said, please read on, especially if you are in the equipment industry. Content marketing for tractor and equipment dealers is now a key component to being relevant online.  Read More »

Psychology of Colors in Marketing

Written by on Thursday, March 26, 2015

Colors in marketing are used to bring forth various emotions from the viewer. The major component in applying color in marketing is knowing the demographic you want to reach and how you want to be perceived. The application of color can send a positive or negative message, promote sales, calm an audience or show potential patient diversity. Read More »

Farmers Gone Digital

Written by Grace Townsend on Monday, March 23, 2015

Let's face it, we are on our smartphones ALL OF THE TIME! Day or night we have them by our sides. Believe it or not farmers are on their smartphones and tablets researching information more than the average person! This fun infographic will let you know some interesting facts of how often farmers are on their mobile devices.  Read More »

President Tim Whitley Speaks About His Vision for Digital Marketing in Agriculture and Equipment

Written by Tim Whitley on Wednesday, March 18, 2015

Since 2010, I have been building one of the largest digital media firms in the state of Arkansas.  Team SI has quickly become an authority in digital marketing, not just in Arkansas but all over the country. We have developed over 156 digital media roadmaps for clients all over the country. That being said, I need to explain why we are now growing in the field of agriculture. More than 20 people at Team SI have helped me engineer my newest adventure in helping farmers and equipment dealers create a better experience in the online world. Read More »

Local Business Strategy to Keep Existing Relationships Strong

Written by Grace Townsend on Friday, March 13, 2015

It is so tempting to focus all of your online efforts on attracting new business, but what about the business you already have?  Did you know that it cost most businesses five times more to attract a new customer than it does to keep an existing one, according to Ray Miller’s book That's Customer Focus? Being able to save money and focus on current relationships can deliver just as much, if not more, return on investment.

Digital marketing and social media strategies don’t have to be expensive or complicated. As long as they are engaging and organized, they can have a HUGE impact for your local or small business.  Below are a few examples of how you can retain an existing customer and build stronger relationships with your customer base. Read More »

Five SEO Tools for Automotive Websites

Written by Team SI on Thursday, March 05, 2015

Car dealers know that the level of competition is really heating up online. Without going above and beyond what your competition is doing, you’ll blend in with the crowd. As marketers, we have to look at a lot of data to determine where our client stands against the competition, and what it will take to rise above. It is crucial, then, to make sure that the tools we use are efficient in gathering and reporting that data.  I wanted to put together a list of five tools that really help automotive websites with SEO. Hope you enjoy! Read More »

Find Your Voice in Social Media

Written by Grace Townsend on Monday, March 02, 2015

Everyone handles his or her social media account differently. Some people abbreviate, forget about punctuation and use acronyms like LOL or SMH. Others use large vocabulary to try to impress and never throw grammar rules out the window.  Some people are very sarcastic and witty, while others take a more serious approach. Whatever style you have on social media, it creates your own unique voice.   Read More »

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Team SI is named to Inc. 5000 for the third time.