Team SI

A Day in the Life: Ben Watson

Written by Grace Townsend on Monday, June 01, 2015

Often we hear that clients want to get to know who the people are behind Team SI. Teamwork is one of our core values here at Team SI and without our team, we are nothing.  We now have so many different faces at Team SI and feel everyone needs a little spotlight now and then! So we decided to showcase a couple team members every month, so you can get to know how innovative, passionate and fun our team members are. We're excited to get to know you as well as you get to know us! Read More »

Micro-Moments: It's a Game Changer for your Marketing Strategy

Written by Grace Townsend on Wednesday, May 27, 2015

Marketing in many people’s eyes is about reaching the masses. Many people believe if everyone sees their commercials or hears their radio ads then they will be considered winners. They in turn will also receive a significant return on investment. While there is nothing wrong with TV commercials and radio ads, our phones have become our best friend and forever changed how we consume media and shop. We live in a “now” generation, and we can thank our mobile devices for that. Marketing has turned to micro-moments because of how fast we can go to a device when we need or want something.   Read More »

Farmers use Technology (That Includes the Internet)

Written by Tim Whitley on Monday, May 11, 2015

For the past few months, I have been shocked to find that the majority of equipment dealers do not give enough credit to their customer base for their technological savvy in today’s Ag Age. Coming from the farming community, I know this is not the case. Farmers are the original entrepreneurs, and cannot hide away from today’s technology. If they do, it could mean the end of their businesses. If we do not innovate, we are going backwards. Read More »

TraDigital Marketing: The Art of Blending Traditional and Digital Media

Written by Tim Whitley on Monday, May 04, 2015

Let’s face it; today’s world is an information overload. When businesses develop marketing strategies, they are still categorizing media as traditional and digital. Marketing has become multi-screened, and media channels are becoming intertwined. Because someone hears the words “television” or “radio” doesn’t necessarily mean traditional marketing anymore because it has grown into the digital space. In fact, 90% of consumers’ time is spent in front of a screen, 10% is spent in front of print . Through 2015, 50% of companies plan to increase their digital marketing plans. Read More »

Beginners Guide: How to Create Facebook Fan Loyalty

Written by Jessica Duff on Thursday, April 16, 2015

Did you know that 96% of people who visit your Facebook page are not likely to return? The number may seem staggering and it’s likely lowered some, but that was the case according to Elyse Trager with Constant Contact back in 2011. At the same time, Trager revealed that 50-70% of fans never see your content in your newsfeedRead More »


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