Team SI

The Power of Google Analytics

Written by on Wednesday, September 16, 2015

The first thing we do at Team SI when we bring on a new client is to check if Google Analytics (GA) has been installed on the site. If it hasn’t, then we will install it ourselves. It’s a free tool provided by Google that every digital marketer should take full advantage of. The immense amount of information that GA provides is a cornerstone in measuring the effectiveness digital marketing strategy. But just as important at helping design a marketing plan, GA is also the industry standard when it comes to reporting how a strategy has impacted the performance of a website.  Read More »

A Day in the Life: Jessica Duff

Written by Grace Townsend on Tuesday, September 08, 2015

This month it is our pleasure to introduce to you team member Jessica Duff. Jessica is a Senior Account Executive for Team SI and also the founder of Team SI's walking club. Within the first 10 minutes of meeting her you will know she is a very organized hard-worker and loves being a mommy to her beautiful daughter Avery. DO NOT, I REPEAT DO NOT, talk bad about the Tennessee Volunteers because Jessica knows her sports and loves good ole Rocky Top.  Read More »

Engaging with Football Fans is Great for Business

Written by Grace Townsend on Thursday, September 03, 2015

Fall is not just about leaves, cinnamon scented candles, and pumpkins; it’s about football. Americans love football; there is no doubt about it. Sports and social media make a great team. Football fans are a passionate bunch and they love to follow the action and they love to share their favorite sport’s moments on social media. In fact, last September football fans were 30 percent more engaged with brands on social media on game days than the previous year. The sky is the limit for brands incorporating football into their social media strategy this fall.  Read More »

Video Takes Content Marketing to the Next Level

Written by Grace Townsend on Tuesday, September 01, 2015

Video is taking content marketing to the next level and is one of the most effective ways a company can promote their brand. Video quickly satisfies users' entertainment and information needs. Digital Media Strategist Trevor Collins explains the importance of video marketing and gives helpful tips on how your business can be successful on YouTube. Read More »

19 Tips For Your Company's Social Media Use

Written by Team SI on Friday, August 28, 2015

Social media is a new frontier for businesses. Many of the traditional marketing practices that we’ve known and used successfully for years don’t work so well on this ever-developing platform. Read More »

Why Digital Marketing Works for Your Arkansas Brand

Written by Grace Townsend on Tuesday, August 25, 2015

Digital marketing is not an option anymore; it’s a must in today’s market. Consumers can shop anywhere from companies all over the world because of the Internet. It is so important for businesses of all sizes to understand the importance of digital marketing and how often people are searching for your type of business online.  Read More »

Small Screens are a Big Deal

Written by Team SI on Thursday, August 20, 2015

As a business owner, you’ve been told that having a digital presence is essential. Having a great website that is responsive and easy to navigate is even better. But now it’s crucial to be  “mobile-friendly” and you’re lost. What is the difference between a desktop and a smaller screen? Why is this suddenly a need? Read More »

8 Social Media Mistakes to Avoid

Written by on Tuesday, August 18, 2015

Facebook. Twitter. Instagram. Pinterest. YouTube. Snapchat. Social media. We live in a world that is saturated with online communication. For good or for bad, it’s here. If you own any kind of business from a food truck to a big business, you’d be crazy to think it means nothing for you. Read More »

A Day in The Life: Jeff Borg

Written by Team SI on Friday, August 14, 2015

This month Team SI would like to introduce Jeff Borg to the world. Jeff is a senior account manager in the automotive division and has been successful making his auto clients stand out from their competitors through digital marketing. He is quite the comedian around the office and has been known for creating some hilarious videos. He also has a beautiful Irish Setter named Maggie who has been spotted running around the office a time or two.  Read More »

Team SI Named to Inc. 500 List

Written by Grace Townsend on Wednesday, August 12, 2015

LITTLE ROCK, Ark. (Aug. 12, 2015) – Team SI has been ranked No. 276 on the 2015 Inc. 500, an annual list of the 500 fastest-growing private companies in the country. This is the first year the Arkansas-based digital marketing firm has been named to the list, and the first time an Arkansas company has been recognized since 2010.  Read More »


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Team SI is named to Inc. 5000 for the third time.