Written by Team SI on Wednesday, June 29, 2016
This month we would like to introduce team member Josh Fink. He is a Senior Account Executive in the automotive department. He enjoys finding solutions to his clients' problems and helping their businesses thrive in the digital marketing space. Read More »
Written by Team SI on Wednesday, June 22, 2016
Google is continuing to recognize the importance of customizing its search algorithm and search results for local search results and healthcare terms acknowledging
that close to one percent of their overall search English queries are symptom-related searches. Read More »
Written by Team SI on Wednesday, June 22, 2016
Let’s face it, no one is perfect and we can’t make everyone happy. This concept is no different for businesses. Companies are going to get tagged in a message written by an angry customer from time to time. It is how you deal with the comment that makes a difference. Below are six steps you can take when this happens to your business. Read More »
Written by Team SI on Thursday, June 02, 2016
Landing pages are an essential piece of the digital marketer's toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional. Read More »
Written by Team SI on Wednesday, May 25, 2016
This month we would like to introduce team member Lisa Burnett. Lisa joined Team SI in August 2015, after working in the journalism world right out of college. She graduated from the University of Central Arkansas with a degree in print journalism and a minor in writing. Lisa is a Senior Content Producer for Team One. When she’s not working, you can find her hanging out with her fiance, Troy or at the dog park with her dog, Kona. Read More »
Written by Team SI on Thursday, May 12, 2016
Is your content interesting to your site visitors? Your content strategy should include local content and here is why.
Written by Team SI on Wednesday, April 27, 2016
If you're having a hard time coming up with interesting content, it might be a good idea to start looking at local. Local content increases your website presence, engagement and social media reach.
Reason 1 - It’s relevant.
Local shows your readers that your content is current and relevant to them. This is especially true on social media. If you are a local business, your Facebook ads should be targeted to users in your area. Users use Facebook to see what is going on in their community, what is happening in local government, even what the weather is like. Seeing a post about something relevant to their hometown will create interest and generate more clicks.
Reason 2 - It’s relatable.
Social media stars and parody accounts on social media get millions of hits by creating relatable, humorous content. Relatable works. By making your content specific to a location, you are speaking to a smaller audience that can relate. When major breaking news happens in your area, lots of people are affected. They have something in common and will want to talk about it. Which leads us to reason 3.
Reason 3 - It’s engaging.
If something significant is happening in your community, people will usually have an opinion and want to talk about it. Part of moving your visitors through your conversion funnel means engaging them. Local content will give them something to talk about. Plus, this engagement will increase your social reach and bring more visitors to your site.
Reason 4 - It helps with branding.
Local content is a great way to show that your business cares about the community. Show your followers and customers that your business is involved with the local community.
Reason - 5 It’s shareable.
Did you know that the world’s largest mustache is in Chaska, Minnesota? Interesting, positive news is shareable. It’s even more shareable if social media users have something in common with it. Users who live in or near Chaska would be proud their small side of the world is getting attention. Read More »
Did you know more than 2 million blog posts are added to the web every day? 80% of people will read blog titles, but only 20% will read the post. To bridge that gap, you need a standout title to drive traffic to your blog. An effective headline is one that commands attention. It calls out to the reader and invites them in. Read More »
Written by Team SI on Wednesday, April 20, 2016
If we asked you to look up the definition to a word, or what year a certain movie came out, what would be the first place you looked? Your phone? Tablet? Computer? Though these three devices are different, they have one thing in common: the Internet. Our phones, tablets and laptops allow us to have access to the entire Internet at our fingertips at any given moment. Waiting to find out an answer to a question barely exists anymore, because the majority of people have access to the Internet. Read More »
Written by Team SI on Wednesday, April 13, 2016
Your brand should be built on engaging customers and reflect your brand’s strengths and benefits. Personalizing the web experience for your customers has never been more important in this day in age. A growing number of businesses are adopting personalization, and an increasing number of users have come to expect it. Read More »
Written by Team SI on Wednesday, April 06, 2016
No one likes getting a bad business review online. Negative reviews or embarrassing photos of your business can become more than a headache. Negative publicity can snowball into a bad reputation for your company and a bad reputation can prevent a lead from turning into a customer. Read More »