We are passionate about creating engaging and customized experiences for your audiences, and we want to assure you that we are evaluating everything as Facebook releases changes, beta-products and algorithm changes.
With the ongoing situation in the news regarding Facebook’s privacy and targeting, we want to keep you up to date with everything that is going on and how it may affect your advertising.
Below is a timeline of the scheduled changes to bring more accountability to Facebook’s targeting. We also dedicated one of our podcasts to address this situation, and we encourage you to listen to it.
As advertisers, we are required to take accountability for the use of all data used on Facebook’s platform. We assure you that Team SI has obtained the necessary permissions and rights to obtain the data from every platform we use.
Feel free to contact us if you have any questions about this developing story. We can answer questions and help you determine whether your Facebook advertising efforts are being used safely and transparently, and in a way that is relevant to the audience being targeted.