We strive to be at the cutting edge of the digital advertising world here at Team SI. This is why we are so excited to share a couple of new ad formats that have rolled out over the past month, Gmail sponsored promotions and Instagram advertising. Let’s walk through both of them.
Instagram is an immensely popular
Video Views – This ad unit type is best for branding campaigns and allows an advertiser to showcase a video up to 30 seconds in length.
One major benefit to Instagram ads is that they can utilize Facebook’s enormous amount of first-party targeting data, including user demographics,
Please reach out to us if you would like to be one of the first advertisers to take advantage of this great new advertising opportunity on Instagram.
Gmail Sponsored Promotions
Google’s wildly popular Gmail email service has more than 900 million active users as of 2015. In fact, 56% of U.S. Internet users use Gmail. Pair all of those users with Google’s AdWords targeting capabilities, and you’ve got a very promising advertising product. Gmail Sponsored Promotions have been in beta for several months, only available to certain advertisers upon request. Google has now rolled out GSP ads to all advertisers. Initial results are very promising, with high CTRs, low
First, the user sees a teaser ad at the top of their inbox on both desktop and mobile Gmail interfaces.
If the user clicks this ad, the ad expands into a
Part of the reason Gmail Sponsored Promotions have been so effective in initial tests is due to their targeting capabilities. Advertisers can target by age and gender, geography and language, device,
Contact Team SI today if you are interested in getting started with a Gmail Sponsored Promotions campaign!