Giving Your Website a Spring Cleaning

Written by Team SI on Monday, April 16, 2018

It’s finally spring! Spring comes with a desire to start fresh, meaning cleaning up and cleaning out. Don’t limit your cleaning to just your house! Now is the perfect time to take a closer look at the relevance of your website! Below is our most recent Facebook Live video, The Midday Roast, with some helpful tips on how you can make your website look squeaky clean this spring.

1. Conduct a Content Audit

There are a lot of things to check when it comes to content. Does your mission statement still reflect who you are as a company? As a company grows and different people come on board, your mission can change. Maybe you have had new team members come and go, are their pictures on or off your website? Is your contact information and who you are as a company correct? You wouldn’t want a potential client to look up the wrong information. Make sure your blog section and your design are relevant and not outdated. If you have an e-commerce site, check your promotions and make sure you aren’t showing anything that is outdated.


2. Perform a Link Audit

Doing a link audit is vital and should be done multiple times a year. Get in the habit of checking broken and outdated links. This is one the easiest ways to frustrate a customer and persuade them to go your competitor. You want to impress your potential customers in every way possible and doing a link audit is so simple.


3. Test Your Website’s Speed

Google has stated that your website’s speed will be a factor on how high your ranking is. Google reports that, if people have a negative experience on their mobile device, they’re 62 percent less likely to purchase from you in the future. Google provides a free tool that you can use to see how your mobile speed is! It will email a report with wonderful recommendations on what you can do to improve your site and how you perform against other websites in your industry!


4. Test Your Website on all Browsers and Devices

Remember, everyone may not have the same phone or use the same browser as you. For example, most of us use Google Chrome, others may use Safari or Mozilla Firefox. They may not search like you do either. Does your website look the same on every device and browser, and function the way it is supposed to? With Google and Bing making frequent updates to their algorithms, you have to make sure your website design is responsive. Responsive web design isn’t an option anymore – if you want your site to reach a large audience, this is a given.


5. Check Your Call-to-Action Buttons

Make sure that your call-to-action buttons are relevant and up to date if you are wanting your audience to convert by filling out a form or signing up for a newsletter. It is very important to let your audience know exactly what you want them to do. For example, if you are telling people to “Like us on Facebook,” when they click on it, that is what should happen.


6. Review Your Google Analytics

We cannot stress enough how important Google Analytics (GA) is. GA should be your secret weapon on how you decide what to promote and to see how your pages are doing. GA will tell you how long people are staying on your site and what they are doing. If you see a high bounce rate, GA can tell you what is causing your audience to leave your site. On the other hand, you can see what is working and you can implement that into your pages that aren’t doing as great!

If you’re having any issues with anything mentioned above, don’t hesitate to give us a call or fill out a contact form. We love creating solutions and being a part of your brand’s success story.








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