We have fond memories of sitting in front of the TV as kids and watching the latest flick with our family, eyes glued to the screen. Flash forward to today, we are glued to a different screen — our phone screen. The device has changed, but the media we interact with most — video — has not. On YouTube alone, more than 1.9 billion users log in each month and consume more than a billion hours of content each day.
Your brand or business might already circulate videos on your website and social media or in your email marketing campaigns, but are you doing everything possible to make sure your videos are being seen?
Think with Google recently came out with some tips that your business can use to get more eyes on your videos. Here’s what you can do to give them a better chance of being seen.
1. Your video (and website in general) must load quickly. We’re living in a time when, if a page doesn’t load in a few seconds, we’re backing out of it and going to the next website.
2. Make sure your video and website are optimized for mobile. If you need to know how to get started on that, we’ve written a blog all about making your website mobile-friendly and why it is absolutely necessary.
3. Don’t make it hard for your viewers to see your video. In general, Google says a large video player has significantly higher viewability. According to Google, there’s a 95 percent viewability rate on average for video players that are 2560 pixels x 1440 pixels.
4. Put videos on the pages where users are spending most of their time. Look over your website analytics to see what pages are racking up views and place your videos there! This makes it easier for your work to be seen. And, don’t forget to put some videos below the fold on your website as well. While, yes, making sure you have eye-catching content above the fold is important, Google says ad placement below the fold should also be considered.
Bonus tip: Think about opting out of the automatic video players with sound. Even Google says this can lead users to close the website. When this happens, many consumers rush to close any tab that will cut off the obtrusive sound.
While these steps are simple, the potential impact they have can be great.
If you would like an even better start to your video marketing strategy, contact Team SI and see what we can do for you! We have experience optimizing videos on sites like YouTube to improve your search engine rankings. We can also use videos as part of your brand awareness and retargeting strategies.