Finding the Right Social Media Mix: Growth vs. Engagement and Organic vs. Paid

Written by Jonathan Caldwell on Wednesday, January 28, 2015

SI’s Chief Operating Officer Lannie Byrd and Le Bonheur Children’s Hospital, Digital Media Manager Amanda Mauck will kick off a series of educational webinars explaining the importance of finding the right social media mix on Facebook. Using paid likes and promoted posts, they grew Le Bonheur’s Facebook presence more than 30,000 likes in less than a year while increasing Facebook engagement. 

Each year, Backstage Pass, a webinar series, extends education from the annual Healthcare Internet Conference (HCIC) for those who missed a topic of interest or for those who didn’t attend at all. This year a group of HCIC’s experts will educate healthcare organizations and leaders on how to optimize online effectiveness.

In the fast-changing online world of healthcare, it’s more valuable than ever to keep up with the social media trends and dilemmas especially on Facebook. Healthcare is such a vital subject for consumers, and knowing how to target a specific audience is critical for healthcare professionals.

Facebook is the “godfather” of all social media networks and it continues to grow at a steady rate.  In fact, five Facebook profiles are created every second and there are 1.35 billion monthly active users.  The potential for healthcare industries to grow audiences on Facebook is endless. Lannie and Amanda will give you the tools to stand out from the competitors and rise to the top.  

The webinar takes place Wednesday, February 25, from 1-2 p.m. EST. If you forget to attend the session or something comes up, don't worry! Backstage Pass will provide the recorded session to you within a week of the live session. Don't miss out on the opportunity to attend a great Backstage Pass session in the comfort and convenience of your own office!

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