Element by Team SI, the next-generation dealer website platform, was recently named the first place regional winner in the Best of NAMA Awards. This award recognizes companies and agencies that succeed in creative marketing communications in the agribusiness industry. Element took first place in the website category and was one of more than 1,000 entries submitted in 62 categories across six U.S. regions.
Launching in early 2019, Element by Team SI exists to make website management an easier process for equipment dealers while simultaneously improving the digital experience for dealers’ customers. Though Element is targeted toward equipment dealers, Team SI’s primary goal with the product is to help dealers’ customers, the farmers who are in charge of sustaining and feeding the world. With Element, equipment dealers can easily keep their websites updated and spend more time managing their stores while their customers can expect instant gratification as they look on local dealers’ websites to find the equipment they will need for a successful season.
“When we launched Element, we knew it would be revolutionary,” said Tim Whitley, CEO and founder of Team SI. “We are providing more leads to our clients at a higher conversion rate than our previous solution. We are making it easier for the customer to find whatever they are looking for on the website. We are honored that our data-driven platform won this award, but there is still a lot to do. Since we launched Element in early 2019, we have already made 1,552 enhancements to the platform at ZERO cost to the dealer.”
Team SI developed Element with the data from its previous website platform.
“Customers needed to know which location was the closest to them, yet we were only giving them location names while not providing what all other retailers do in this world - auto location detection and saving of their favorite location,” said Shaun Hartman, Element Director of Web Platform and Support at Team SI. “Our data showcased how users kept going to the search bar in hopes to find new equipment but always took a user to the used equipment pages. We fixed that with Blaze Search.”
As a first place winner, Element by Team SI is eligible to advance to the national competition. National winners will be announced in April at the Agri-Marketing Conference in San Diego, California.
The Best of NAMA Awards are sponsored by the National Agri-Marketing Association, the nation’s largest association for professionals in marketing and agribusiness.