This July, Lannie Byrd, Team SI’s chief operations officer, will help deliver a webinar for an online course hosted by the Society for Healthcare Strategy & Market Development (SHSMD) on how to build the foundation of a successful digital marketing program in health care. Byrd will speak alongside the president of Greystone.Net, Kathy Divis. Together, they will highlight the current state of digital marketing in and out of health care, the major trends that are impacting marketers today, how emerging marketing techniques and technology can work together, and the ability to align staff and other resources to meet your marketing needs.
The SHSMD online course is available for health care marketers and communicators looking to develop or refresh their digital strategy using a “TraDigital,” the art of blending traditional and digital marketing techniques, approach. The webinar, the first part of the course’s four-module series, will take place on July 23 from 1 to 2 p.m. CST.
Click here to learn more about the course, speakers and events.