Content Marketing with Twitter

Written by Team SI on Wednesday, October 16, 2019

When Words Matter Most, Tweet

Since its creation and launch in July 2006, Twitter has managed to remain one of the most relevant social media platforms in the world. But that’s not because Twitter has billions of users or bewitching imagery. Twitter continues to influence culture, politics, journalism and business for one straightforward reason: it is the social media platform where words matter most. Ninety percent of people read the copy on Twitter, higher than any other leading social media platform.

If you find yourself struggling to utilize Twitter for your business, it can be helpful to realize that, of all social media platforms, Twitter is — first and foremost — a microblog. It is the best platform for short pieces of content designed for quick audience interactions. While most platforms network people, Twitter networks ideas. This simple paradigm shift can reinvigorate your tweeting raison d’être.

Twitter is a place where your business can take part in the conversations that people are most interested in. As Twitter puts it, it’s where you can “connect with what’s happening.” Twitter is great when you want feedback from your followers, or a quick back-and-forth. It can even be a great way to provide timely customer service to your clients. You can always move a conversation to direct message if that will help focus the conversation to make it more valuable.

When you want to control the conversation around a topic, use Twitter to break news about new product launches, special promotions, or heaven forbid, when you need to do some damage control. You can use your Twitter feed to let loyal fans and journalists alike see whether you’ve launched your newest campaign or commented on an issue.

Beyond the Words

Since 2017, when Twitter doubled the character count for Tweets from 140 characters to 280 characters, the most common length of Tweets has actually shrunk from 34 characters to 33 characters. That’s shocking — and telling.

While words help people pay attention to what you are tweeting, your message needs to be delivered at the right time, in the moment, and often should be accompanied by a video, an image or a link to make a greater impact. As a matter of fact, the latest data from Twitter gives us all kinds of things to think about:

    - Tweets with videos get 10x more engagement than tweets without video.

    - Tweets posted between noon and 10 p.m. get the most action.

    - Tweets with #hashtags get 100% more engagement than Tweets without hashtags.

    - Only 2% of Tweets have a GIF, but Tweets with a GIF gained 55% more engagement than Tweets without.

    - Twitter is the most ethnically diverse social media platform, and the ratio of women to men is nearly 1:1.

A Call to Action

So it’s not just about the words. But, it’s definitely about the right words. The words of the tweet are your hook. Whether the tone of your tweet is playful, sarcastic, informative or deadly serious, it might be a good idea to think of every single word, every character of a tweet, as a sort of implied and “boiled down” call to action:

Be aware.

Watch this.

LOL now.

Click here.

Chime in.

Buy one today.

Be amazed.

Remember where you heard it first.

Trust my brand.

Tell everyone.


Fill your Twitter feed with valuable insider information, images, and videos about your industry and your business, and your followers are sure to respond and pay close attention to what you have to say. And always remember every word counts. Feel free to get in touch with us at Team SI if you’re wanting help with Twitter. Our team of experts knows what works, and we can help turn your Twitter account into one of your most valuable marketing tools.

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