The Arkansas Economic Development Commission (AEDC) is a finalist for Progress’ 2018 Website of the Year Contest in the public sector category, which honors websites providing the best user experience and innovation in using the Sitefinity Content Management System (CMS). Winners will be selected based on public votes. Voting goes through March 17 on Progress’ website and only one vote per user per category will count.
AEDC and its digital agency, Team SI, launched the Sitefinity website in 2018, with the goal of being the go-to resource for businesses in Arkansas.
“Since launching our new website on the Sitefinity platform, we’ve benefited greatly from having both a beautiful site and a powerful content management system,” said Clark Cogbill, the director of digital marketing for AEDC. “The platform is extremely user-friendly, which allows our team the ability to easily update division information. Most importantly, we’re able to effectively share timely, relevant news and content about doing business in Arkansas, which is at the very heart of our digital strategy.”
Within the first year on the new website, AEDC saw a 60 percent decrease in bounce rate, double the average time on site, and a 60 percent increase in unique page views. AEDC also reported an increase in inquiries and leads from the new website.
When deciding the finalists, Progress factored in a website’s visual design, content, layout and navigation, innovation, complexity and significance.
Winners will receive industry recognition and awareness through Progress, additional website traffic, an opportunity for a joint success story with Progress, a physical award, a special digital badge and more.
About Team SI
Established in 2010, Team SI is a data-driven marketing firm where designers, strategists, and data specialists create unique customer experiences for clients using digital and social media platforms. Team SI developed its own proprietary system called Doppio that pairs the most sophisticated, aggregated and automated data-analytics platforms available with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They’re best known for coining the term “TraDigital: the art of blending traditional and digital marketing. Follow Team SI on Facebook, Twitter and Instagram at @WeAreTeamSI.
About Arkansas Economic Development Commission
The Arkansas Economic Development Commission seeks to create economic opportunity in Arkansas by attracting higher paying jobs, expanding and diversifying state and local economies, increasing incomes and investment, and generating positive growth throughout the state.