Ag-Pro Companies, the largest privately-owned John Deere dealership in North America, is the winner of Progress’ 2018 Website of the Year contest in the services category, which honors websites providing the best user experience and innovation in using the Sitefinity Content Management System (CMS).
When deciding the finalists, Progress factored in a website’s visual design, content, layout and navigation, innovation, complexity and significance. Ag-Pro Companies was one of three finalists in the services category. The winners were selected based on public votes.
Ag-Pro and its digital agency, Team SI, launched the Sitefinity website in 2018, with the goal of providing the best customer experience. The new website
allows Ag-Pro to engage customers with personalized journeys, strengthen relationships, auto-detect location and deliver multi-channel experiences.
John Deere Promotions and John Deere New Equipment showrooms are automatically published to the website, saving the dealer time and keeping the website
consistently up to date. John Deere Promotions are set to auto-unpublish on their expiration date.
As a result of switching to a new website, Ag-Pro Companies saw a large increase in form submissions, website traffic and calls, and also saw a reduced bounce rate.
“We are very excited that our website was voted Website of the Year,” said Carey Odum, marketing director for Ag-Pro Companies. “We knew that the website was performing well in lead generation and analytics. We are happy that people enjoy using our site. Great job, Team SI!”
Winners of the Website of the Year awards will receive industry recognition and awareness through Progress, additional website traffic, an opportunity for a joint success story with Progress, a physical award, a special digital badge and more.
About Ag-Pro Companies
Ag-Pro Companies is the largest privately-owned John Deere dealership in North America. It offers a complete line of lawn and garden equipment and serves large ag, small ag, construction and turf customers. It’s product lines are coupled with a knowledgeable parts, service, and sales staff.
About Team SI
Established in 2010, Team SI is a data-driven marketing firm where designers, strategists and data specialists create unique customer experiences for clients using digital and social media platforms. Team SI developed its own proprietary system called Doppio that pairs the most sophisticated, aggregated and automated data-analytics platforms available with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They’re best known for coining the term “TraDigital: the art of blending traditional and digital marketing.”
Team SI has been named Business of the Year by Arkansas Business and is a previous Business of the Year finalist. The company has been recognized as one of the nation’s fastest growing companies by Inc. magazine. A Google Premier Partner, Team SI is listed among the Best Places to Work in Arkansas. The company is praised for its innovation and entrepreneurship by Silicon Review and Entrepreneur Magazine’s Entrepreneur360.
Follow Team SI on Facebook, Twitter and Instagram at @WeAreTeamSI.