Ag-Pro Companies Named Finalist for Website of the Year

Written by Team SI on Monday, March 11, 2019

Ag-Pro Companies, the largest privately-owned John Deere dealership in North America, is a finalist for Progress’ 2018 Website of the Year Contest in the services category, which honors websites providing the best user experience and innovation in using the Sitefinity Content Management System (CMS). Winners will be selected based on public votes. Voting goes through March 17 on Progress’ website and only one vote per user per category will count.

Ag-Pro and its digital agency, Team SI, launched the Sitefinity website in 2018, with the goal of providing the best customer experience. The new website allows Ag-Pro to engage customers with personalized journeys, strengthen relationships, auto-detect location and deliver multi-channel experiences. John Deere Promotions and John Deere New Equipment showrooms are automatically published to the website, saving the dealers time and keeping the website consistently up-to-date. John Deere Promotions are set to auto-unpublish on their expiration date.

As a result of switching to a new website, Ag-Pro Companies saw a large increase in form submissions, website traffic and calls and also saw a reduced bounce rate.

“Most agencies will help you reach today’s farmer, but we’re already working with tomorrow’s. We focus on solutions that match up with our dealers. That’s why we use Sitefinity because they are as innovative as we are and back their decisions on data,” said Alex Hood, Chief Technology Officer at Team SI. “Sitefinity treats the website as a holistic marketing tool and is 100 percent focused on maintaining, enhancing and upgrading the content management system. This has put us ahead of other firms that are still trying to keep up with what worked last year."

When deciding the finalists, Progress factored in a website’s visual design, content, layout and navigation, innovation, complexity and significance.

The winners receive industry recognition and awareness through Progress, additional website traffic, an opportunity for a joint success story with Progress, a physical award, a special digital badge and more.

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About Ag-Pro Companies

Ag-Pro Companies is the largest privately-owned John Deere dealership in North America. It offers a complete line of lawn and garden equipment and serves large ag, small ag, construction, and turf customers. It’s product lines are coupled with a knowledgeable Parts, Service, and Sales staff.

About Team SI

Established in 2010, Team SI is a data-driven marketing firm where designers, strategists, and data specialists create unique customer experiences for clients using digital and social media platforms. Team SI developed its own proprietary system called Doppio that pairs the most sophisticated, aggregated and automated data-analytics platforms available with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They’re best known for coining the term “TraDigital: the art of blending traditional and digital marketing. Follow Team SI on Facebook, Twitter and Instagram at @WeAreTeamSI.

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