New Look, Same Promise

Written by Grace Townsend on Monday, February 23, 2015

To better serve you we decided to change our name from Social Innovation to Team SI.  We want our brand to match our team's passion for your digital strategy.  Our team is made up of many different creative minds, and we want our brand to better represent who we are as a whole.   We want our clients and the people around us to feel the same desire we have for helping develop the future of digital marketing.  

Innovation lives here at Team SI, it will continue to be the foundation of everything we do.  We always push our clients to innovate, so it wouldn't make sense if we didn't do the same.  Our promise to you is that we will always do what we push you to do.  

Our Brand is just not a new logo; it is the voice of everything we do.  As a team, we have grown from four employees in 2010 to more than 50 employees now in 2015, and we continue to expand.  We wanted our new logo to better match our work culture and mission to represent our unified passion for digital strategy.  The "S" and "I" are integrated because whether we are developing strategy, optimizing a campaign or creating a social media post, they all connect.  The angled perspective  of the new logo represents our commitment always to look at things from different angles to develop positive solutions.  The "I" represents innovation because it is the center and core value of everything we do.  We now as "Team SI" are extremely excited about what the future hold and want our clients to know "the best way to predict the future is to invent it."  

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