5 Secrets to Rocking Facebook for Businesses

Written by Team SI on Tuesday, October 13, 2015

Whether you are an established company with a faithful customer base or you are a new business just starting out, you know in today’s digital landscape Facebook is a vital part of any business. With this knowledge in hand, you decide to take the leap and set up your company’s Facebook page. Now what?

Do you just let the page sit there with a “If you build it they will come” mentality, or do you fumble your way through the confusing tabs and options, trying to operate your business’ Facebook page like your personal page. Here’s a hint: the answer is neither.

While it might seem overwhelming at first, running your company’s Facebook page does not have to be stressful. In fact, it can be quite easy and enjoyable. To help get you started on your business’ Facebook journey, we are letting you in on our 5 secrets to rocking Facebook for businesses.

Optimize Your Page

For beginners, this phrase might seem a bit technical, but really all optimizing your pages means is supplying your fans with as much information about your business as possible. When you set up your business’ Facebook page, be sure to fill in every field on the “about” section. If you didn’t do this when you first set your page up or your information has changed, don’t worry, this information can be added or edited at any time. Here are the must have points of information every Facebook Business page should have:

- Address
- Phone number
- Website link
- Hours of operation 
- Email address
- General description 
- Profile picture with logo
- Cover photo of location or products offered 

For many of your customers, your business’ Facebook page will be the first and possibly the only impression they will get of your company. Equip them with all the information they need to know in order to do business with you and avoid having them take their business elsewhere.

Take Advantage of Facebook’s Scheduling Tools

Posting consistently on your Facebook page is crucial to maintaining and growing your company’s audience. If you aren’t posting interesting content on a regular basis, people will have no reason to like your page. We recommend posting once a day every day, even on days when your business may not be open.

Enter the Facebook scheduling tools. Under the “publishing tools” tab on your company’s Facebook page, there is an option to schedule posts. Use this tool to schedule an entire week’s worth (or two) of posts at one time. You can add photos, links, and text and then schedule them to post any day at any time. Set aside a few hours at the start of every week to schedule your posts and avoid having to carve time out of your daily schedule to post on Facebook.

Engage, Engage, Engage

Now that you have scheduled your posts for the next two weeks that doesn’t mean you can walk away and leave your page to its own devices. Soon enough the creative content you are posting is going to get people talking. Check your page’s notifications every few hours and check for comments and likes.

Never let a comment go unanswered! Responding to your fan’s comment will set you apart from the crowd. Replying to a comment shows your fans the human side of your company and establishes relationships. It is these relationships that drive business. Remember, a Facebook comment today could be a customer tomorrow.

Use the Call the Action Button

The call to action button is found on your cover photo next to the “like” button and is a great way to drive traffic to your website, products or featured videos. You can choose from a variety of button types like “Shop Now,” “Contact Us” or “Book Now” and link the button to the appropriate location.

Facebook Ads Are Your Friends

Promote your company’s page to a new audience through like ads and promoted posts. Facebook allows you to choose your budget so you can pay as little or much as you like. When you first start your page, your organic (not promoted) reach will likely be very small.  Expand your posts’ reach and increase likes at a faster rate by putting ad money behind them. Putting as little as $5 in ad money will make a big impact on how many people see your post.

Facebook like ads drive people to your page and encourage people to like it. Promoted posts boost a post you select and push it to people’s timelines who would not have seen it otherwise. Another valuable feature of like ads and promoted posts is your ability to choose your audience. Target specific people groups, gender and ages to get optimum results from your ad money.

With these five secrets in hand you are ready to tackle the world of Facebook for business and expand your brand to a whole new audience. So what are you waiting for? Go out there and rock it!

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