New Year, new goals. 2017 is here and it’s time to put your marketing strategy in action. Need more followers? We’ve got a solution for you. Want higher post engagement? There’s an answer for that, too. New Year’s resolutions aren’t just for people – your business could use some too. Here are four resolutions you should incorporate into your marketing plan for 2017 for ultimate digital success:
1. Recharge your content
People have short attention spans these days – 85% of adults use multiple devices simultaneously. Between checking their phones, watching TV, or listening to their kids bicker in the next room, readers don’t have the attention span to read a long post. Try writing blogs in list format or posting little quips on social media instead of a few sentences. Keep it short, keep it witty, keep it fun. The more creative and easy-to-follow your content is, the more likely users are to read and engage with it.
2. Upgrade your visuals
You want your website to be visually appealing so users have a reason to keep coming back for more. If your business wants to maintain a more minimalistic website, use a blog as the space for creativity. There are several free stock image sites, but when possible, use original content. Anytime someone retweets or shares your post, that’s not only crediting your brand but also promoting original content across the board. Videos, eye-catching photos, gifs, you name it – killer visuals are key to a higher click through rate.
3. Get Personal
You’re aware of the necessity of “putting a face to a name”. Well, your consumers are no different – the more they learn what a day in the life is like in your office, or the more faces of employees they see, the more they will connect with your brand. Try doing a Facebook Live with a few of your team members, giving your audience an opportunity to post questions in the comments that you can answer right away. This type of engaging interaction will set your company apart from competitors.
4. Enhance Your Reputation
A large component of overall brand awareness is reputation management. Make sure you’re actively monitoring your social pages, specifically the reviews and comments people leave on posts. Respond promptly; this reaffirms your reliability to your fanbase. Depending on the type of review or comment left, gauge whether you need to give a contact number or just a simple, “thank you for bringing this to our attention, we appreciate your input” response and move on. Being available and dependable as a brand is crucial for your returning customers and new users alike.
Remember: quick and witty content, bright and engaging visuals, a touch of personality, and reputation management. Incorporating these resolutions into your marketing strategy for 2017 will increase your following, boost engagement and enhance your brand’s presence.
Blog written by: Hannah Barling