The Google-owned streaming video company, YouTube, is officially jumping into the live-streaming television game with a new subscription service called YouTube TV.
This anticipated new service will offer live television content from more than 40 TV networks — ABC, NBC, Fox, and CBS — and 35 or so of their affiliated cable channels, including ESPN, Disney Channel, MSNBC, National Geographic and Fox News. Cable-replacement streaming services work exactly the same as having cable — live channels presented in real time — except they come streaming over the Internet rather than via an analog wire. YouTube TV will also eventually work with Google Home, so you will be able to ask Home to start playing a show on your Chromecast and it'll "just work." The great thing about YouTube TV is that you don't have to give up the channels that you love. Among other perks, YouTube TV will give subscribers a DVR tool for recording shows and unlimited storage space in the cloud for a monthly free of just $35!
They did not announce a specific release date for YouTube TV, saying only that the service will be available “soon in the largest U.S. markets” before expanding coverage to the rest of the country. You can sign up on YouTube’s website to get an alert when the service is available where you live.
This is huge for the marketing world. A digital platform, for those new to the term, refers to just five companies who have earned the title: Amazon, Apple, Facebook, Google and Microsoft.
TraDigital continues to expand! The fragmentation on how marketers can reach their audience continues to grow. At Team SI, we preach the term “TraDigital” — the art of blending traditional and digital media together. This is TraDigital Marketing happening right before your eyes! Traditional marketing isn’t dying, it is taking new form, and the announcement of YouTube TV supports our claim. Cable television is not dead, but online is the new TV. Television is growing in reach and distribution thanks to our mobile devices and streaming services.
For advertisers and businesses, this opens up another outlet to interact with consumers through “TV.” Its no secret our consumption of media has changed. Our portable screens allow us to move easily from one device to another to achieve a task. Search is the most common bridge between devices in this sequential usage and YouTube is the second largest search engine behind Google (remember Google owns YouTube). It is going to be even more important than ever to keep brand consistency throughout every channel a consumer touches.
The one thing that stays consistent through all these technology advancements is data. Data is the currency of the Internet and the key to targeting your consumers with relevant messages. Data targeting isn’t limited to the digital space, it will soon determine every message you see, from billboards that recognize the kind of car you drive, to shoes that track whether you’ve bought them for fashion or function. We are constantly forging new platforms and content to break through the clutter.
You might be wondering how you can do this. Team SI has the solution. Team SI built Doppio, our own proprietary system that pairs the most sophisticated aggregated and automated data analytics platform available with the insights and instincts of our certified professional staff to optimize campaign effectiveness. It is the secret to our precision targeting and the reason we can reach your audience with the right message.
With the more than 188 data partners we have integrated with, we ensure that every dollar is spent getting the right message, to the right people, at the right time with the right frequency. Although YouTube TV isn’t available to the public just yet, you need to start targeting your consumers now so you don’t get left behind. You don’t want to play catch-up and let your competitors get ahead in the game.
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