Team SI, a data-driven marketing firm in Little Rock, Ark., has promoted Karen Aufdenberg Reynolds of Conway to director of client services for the equipment division at Team SI.
In this new position, Reynolds will supervise Team SI’s equipment dealer account teams. She is responsible for the delivery of TraDigitalSM marketing services, strategizing traditional and digital marketing approaches, as well as analytical products. Reynolds will also oversee the Team SI Equipment Co-op Department. Team SI represents 392 equipment dealership locations across the U.S. and Canada.
Reynolds has close ties to the equipment industry. Her parents owned John Deere dealerships in Tennessee and Southeast Missouri. She worked in the dealerships, as well as on the family farms.
“Karen has been a key part of our success in our equipment division here at Team SI. She was literally born into the agriculture and equipment industry and has helped innovate next-generation marketing services growing our clients’ businesses every day. We are thrilled about this promotion, and we’re excited to see what the future holds,” said Tim Whitley, CEO of Team SI.
Reynolds began her marketing career in Houston, Texas, before working in Little Rock, New York, Chicago, Atlanta and Florida. She maintained farming connections by managing family agriculture operations in three states. Prior to moving to New York, she was the director of communications for the Greater Little Rock Chamber of Commerce. Reynolds also managed marketing and advertising for McDonald’s at another Little Rock advertising agency. While in Chicago, she worked in fundraising for healthcare and education.
Reynolds joined Team SI’s sister company Mangan Holcomb Partners (MHP) in October 2014 and joined Team SI full-time in September 2016 as a senior account executive. She is a graduate of the University of Alabama in Tuscaloosa with degrees in graphic design and advertising.