At Team SI, we’re a little obsessed with content creation. It is something we are known for. We love providing our clients with high-quality content that their audiences crave. Overall we provide content that is exciting to write and above all else, engaging. Below are some of our rules of engaging content.
What is engaging content?
Engaging content speaks to the people who are reading it in a way they understand. It must grab the audiences attention and be relevant to the reader at that very moment. Whether it draws to the reader’s emotions, is informative or just interesting, the content must stand out. People enjoy great writing, and they want to feel involved and understood. The more engaging your content is, the higher you will be ranked in search engines, which also means more brand awareness for your business.
The Rules of Engaging Content Creation
1. Create an experience – You want visitors who visit your website to have a positive experience, and providing quality content is the main way to accomplish this goal. Use your imagination! You want your visitors to learn something they didn’t know before visiting your website. Make them want to come back to your website for more.
2. Do your homework – Use your website and data analytics to your advantage! Take a look at which sections on your website are getting the most traffic and time spent on page. If you tailor your content around what is being read/viewed the most, you’ll most likely see your search rankings skyrocket. Studying your analytics provides you the tools to form call-to-action plans as well as content for your social media marketing.
3. Include imagery and video content – Consumers are more likely to be influenced by visual content. Providing a mix of well-written content and visual content will increase your overall traffic.
4. Create personas – Personalization is a key factor when it comes to marketing. Building personas means you understand what matters to a particular audience, which is important if you provide a specific product or service. For example, you would much rather want to target a mom if you’re trying to sell a minivan than trying to reach out to men that want a pickup truck.
5. Don’t just create content for search engines – Audiences read content that they like and aren't thinking about search engine crawlers when they read your content. While SEO is extremely important, remember you're writing for a real audience and you want readers to trust you as a reliable source for information. Write naturally in a way that allows you to entertain/inform the reader.