One key to running a successful business in the modern digital age is having a successful website. Your website can improve your brand awareness, drive traffic to your store, or even create sales. Here are five must-haves to make your website as usable and visible as possible:
1. Up-to-Date Content
The old adage of SEO is “Content is king,” and it is still true today. Your website has to have up-to-date and relevant content to be successful – both on search engines and in conversions. If your content is fresh and engaging, then your audience will enjoy your website more. They will be more likely to post links to your site on blogs or social media. Your site will become more visible and you will ultimately be more successful on the web.
2. A Variety of Content
A way to have valuable content is to have a variety of content. You don’t want all of the content on your site to be exactly the same – neither in format nor subject. You want to mix it up – post community events or something fun on your blog rather than solely product descriptions. You also want to mix up the format of your content. No one wants to visit a site that is exclusively text. Add graphics, pictures or videos to spruce up your site and make it more attractive to visitors.
3. Mobile-Friendly Design
According to comScore, 71 percent of digital minutes in the U.S. are spent on mobile devices. If your site does not have a mobile version that is responsive and easy-to-use, then you will have a higher bounce rate, a lower search ranking and less conversions. Having a mobile-friendly site is crucial in the modern digital age.
4. Clear Navigation
If you go on a website with four different menus and seven links on the landing page, would you be likely to understand where to go next and stay on the site? No! Having a clear, single-menu navigation helps you have a low bounce rate and better digital results. Make sure your site has a clear and logical sitemap and navigation system.
5. Social Media Integration
Social media is huge today. It is how many people get information, find out about new products or visit new websites. Integrating your website with social media will allow it to be more easily shared and found on social media platforms. Add widgets to your site which allow visitors to share your website on their social media pages. Place your Twitter or Facebook feed in the footer of your site. Do as much as possible to integrate your website with your social media accounts and those of your user's.